Evolve's Collective Wish List

As you know, this is the season for giving. Whether you generously splurge for loved ones, complete strangers, clients, or colleagues, the act of giving is certain to infect you with the feel-good bug (symptoms include a but are not limited to – nonchalant humming and a twinkle in your eye). This year, Evolve was all over it! We had a swell time participating in the second annual St. Louis Tweet Drive, which benefited Toys for Tots and the Salvation Army. It’s such an encouragement to see the St. Louis community tweeting (and doing) for good.
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Evolve Digital Labs: Moving Forward

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It seems strange that 2011 is just a handful of days away from ending. In so many ways, though, it makes perfect sense considering all that Evolve Digital Labs has experienced this past year. We have been honored to provide others with our knowledge and expertise, and we have certainly gained valuable information in return. The New Year stirs a strong yearning for renewal. People across the world ask themselves: How can I improve my personal existence? What changes can I make in my own life? In a society that seems to be overwhelmingly spinning out of control, it’s reassuring to have a consistent date that grounds us and challenges us to evaluate our purpose and quality of life. While this opportunity for rejuvenation is available at any time, there’s something about the first of January that authenticates our motives and sometimes, our successes. Evolve is not exempt from the traditional crafting of resolutions. In fact, this is our time to truly live up to our name. Personal refinement, after all, is a starting point for when you want to move forward, adapt, and evolve. One of our resolutions is to become a resource. While this industry is often overlooked, the truth is that it’s going nowhere but up. We at Evolve have professional insight to give, whether it’s to our clients, our peers, or anyone with a remote interest in Search. That being said, we resolve to commit to creating and sharing more documents like the SEO Guide for Beginners. 

We tell our clients how vital blogs and social interaction are, but even we can fall short at keeping ourselves accountable for Evolve’s digital success. The reality is that self-promotion is a necessity. Neglecting to keep up with content calendars and self-branded tasks is detrimental to a company’s advancement. Our last concrete resolution is to continue to improve our clientele relationships. The brands we service deserve the very best we have to offer, all of the time. It’s imperative that we perpetually aim to refine our communication to our clients, generating a solid understanding from all parties involved. We are fortunate to have great relationships with the brands we work closely with, and we look forward to nurturing these friendships and business partnerships in 2012.

As 2011 screeches to a halt, we wish you and your loved ones the happiest of holidays and a wonderful transition to the New Year. Evolve is eager to discover what lies ahead, and whether or not the world will actually end. Here’s to 2012!

Outsourcing Your Social Media Strategy

Social media might be something your company has been avoiding. Or like so many businesses out there, you have created an account on each site, but have failed to reach an audience. Maintaining an active presence on social sites is time consuming and often overwhelming, which is why many businesses outsource their [reputation management strategies](/services/reputation-management/). There are many advantages to this arrangement, but before you leap into a contract, consider what is required to be truly successful.

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