Fulfilling Online Goals in Healthcare

As far as digital marketing goes, the healthcare industry is fairly new to the concept of strategically driving visitors to a site. By astrategically,a we mean optimizing a site to receive non-branded traffic, which essentially consists of visitors who may not know an organizationas reputation or are simply not searching for a specific brand to find a solution. Of course, getting potential patients to the site is just the beginning; the ultimate goal is to obtain repeat and referral business from patients. Healthcare organizations can accomplish this by facilitating the completion of tasks, which in turn builds trust between the patient and brand.

Healthcare website tasks for patients

Trust has become one of the most important commodities of a healthcare brand. Patients want to know a hospital or healthcare center has their best interest at heart, so they are turning to the web to find out if this is the case. Over 80 percent of Internet users have searched the web for health information.

Stop what you're doing and meet the interns

This is going to be an awesome summer. Evolve Digital Labs is turning four years old, we’re churning out a few stellar resources for the SEO and healthcare community, and we are really excited to welcome a couple interns to the team. Michelle Reed, who attends the Missouri School of Journalism at Mizzou, will be tackling a summer-long research project that examines major hospitals and medical centers to find their online marketing needs and help them better serve patients. Pretty sweet, huh? Ryan McNorton, a soon-to-be senior Strategic Communications major at Maryville University, will have his hands full building outreach lists and conducting outreach for clients and our own brand once we finish the shiny new SEO Guide.

Let’s get to know these cats. Ladies first:

So Michelle, what have you been doing with your life?

I taught high school English for a couple of years after completing my BA from Vanderbilt in Nashville. I quickly discovered it was not what I was passionate about so I decided to go back to school.

Michelle Reed the intern at Evolve

What about this internship is most exciting to you?

I’m most excited about working with a digital company and the fact that the office is smaller so I have the opportunity to be more involved with the day-to-day operations. And I also get a chance to learn the ins and outs of SEO.

What are you hoping to learn this summer?

This summer I’m hoping to learn more about digital and its impact on the industry and where I fit in.

What is your career plan post-graduation?

Post-graduation I plan to run a lab conducting primary consumer behavior research.

What’s your favorite website and why?

Don’t judge me but I like Failblog. These websites make me laugh, contribute to my procrastination and make me feel better about any crappy day I might be having.

What’s the last book you enjoyed?

The last book I read and enjoyed was Silver Sparrow by Tayari Jones. The story is about a girl coming in 2nd to her father’s other family/daughter.

Let’s say we assign you Office DJ duty. What 3 artists (or songs if you want to get specific) would you play first?

Anything Burno Mars; I LOVE Bruno. (He’s coming to St. Louis August 8th, want to go?) Next I would play “Work Hard Play Hard” by Wiz Khalifa. It gets me focused. And when I need a pick-me-up I would play the new Daft Punk and Pharrell “Get Lucky.” It just makes me happy and want to dance. (It also was the song playing when I walked into Evolve for the first time. I’m going to take that as a good sign.) httpv://www.youtube.com/watch?v=5NV6Rdv1a3I

Is there anything else you’d like the world to know about you?

I’m really into mud races right now. I’ve done Warrior Dash and Mud Crusade so far. The next race on my list and the most daunting by far is Tough Mudder. It’s coming to the St. Louis area in September. Want to join my team?

Next we have Ryan. He’s already been with us for a couple weeks, but there is a lot more in store for his journey at Evolve:

Hey Ryan, what have you been doing with your life?

I am currently in school still and playing roller hockey for Maryville. I am preparing for a few hockey tournaments planned this summer and enjoying my internship at Evolve Digital Labs.

Ryan McNorton interning at Evolve Digital Labs

What about this internship is most exciting to you?

Coming in each day and wanting to learn something new and how I will be able to use this information in the business world as well in my communication classes.

What are you hoping to learn this summer?

To learn more about Digital marketing and as well as SEO.

What is your career plan post-graduation?

After graduation I plan to find a job where I enjoy going to everyday. My second option would be to do a little traveling to experience the different cultures and possibly play hockey there.

What’s your favorite website and why?

My favorite website would be Twitter because its simple and straight to the point.

What’s the last book you enjoyed?

Russell Simmons’ Do You: 12 Laws to Access the Power in you to Achieve Happiness and Success.

Let’s say we assign you Office DJ duty. What 3 artists (or songs if you want to get specific) would you play first?

1. Jay-Z, 2. Lupe Fiasco, 3. Avicii (Very upbeat music which livens the mood around the office)


That concludes our introduction of the interns. We’re glad Michelle and Ryan are up for doing some real work this summer, because we’re not the kind of agency that brings interns on board to simply regulate the coffee supply. (Though you’d better believe we’re going to send them on a beer run or two. #ClassicEvolve) It’s truly our hope that these guys will leave Evolve feeling more confident in their understanding of digital marketing and proud of the work they have contributed. Stay tuned for updates on their progress here. If you want to connect with our beloved interns, give’em a follow on Twitter. Michelle Reed: @Michelle_Reed3 Ryan McNorton: @RyanMcNorton