Team Evolve Gives Thanks

It’s been another fantastic year at Evolve! We’ve grown by adding some phenomenally talented new team members and had the opportunity to work with some stellar clients a both new and continuing relationships. In keeping with tradition (two years makes it a tradition, right?) below is a list of what each team member is thankful for this year. We hope this gives you a little insight into our team and who we are. Enjoy! Derek Mabie I am thankful for growth, opportunity, and motivation. I am humbled to be surrounded by people on our team. I am grateful for the clients who allow us to work and learn. I am motivated by the era of change and I am in debt to those supporting and participating, personal & professional, in a vision. For those who are young or indifferent, disconnected or misplaced, there is a chance to build and find satisfaction. There are opportunities that exist to create professional inertia that lead to personal satisfaction and this time in history is rivaled by few other eras for capabilities or writing one’s destiny. I am thankful for all of this and can’t imagine being anymore so. Jay Buerck I am thankful for my wife, the life we have together, our two dogs, and working in such a supportive environment. Evolve Hoodie Kai Alcazaren I’m thankful for another day. Laura Poole I am thankful for: 1. The opportunity to be surrounded by smart people every day at work. 2. Evolve hoodies, I could really use one for every day of the week. 3. Family and friends and the constant love and support they show me everyday. Emily Wisely I’m thankful for the wonderful people in my life, a job I love, and my dog. Adam Hallas I am thankful for the ability to wake up breathing, loving and caring. Also thankful for the reminder that compassion and patience is what helps make the world go round despite what Fox News might say. Kristy Kuntz I’m thankful for: 1. Evolve’s Growth: It’s been really cool to see how our company has transformed due to the influence of some really awesome new people who each bring a unique perspective and expertise. 2. Supporting Team Members: Taking on new roles and responsibilities and overcoming personal obstacles would have been impossible without the amazing team at Evolve supporting me! 3. Great Clients: Focusing on the healthcare field has given us the opportunity to work with some clients who truly make this world a better place and save lives. Having the opportunity to help them really makes what we do that much more fulfilling. 4. Constant Challenges: I really don’t think a day goes by that I don’t learn something new and significant that challenges me. It’s really rare to work in a place where that’s possible. 5. Maplewood Coffee Shops & Bars: Let’s be honest, without access to these places, the aforementioned challenges may have gotten the best of me 🙂 It’s nice to be able to walk down the road for a beverage and good atmosphere. Tabitha Tomko I am thankful for so many things this year; a fantastic husband, family, friends and (mostly fantastic) pets. Iam also truly thankful that I have the opportunity to spend every weekday with a team that is enthusiastic, talented and dedicated a and pretty darn funny. John Bracamontes 1. Family: Need I say more 2. Opportunity: Take it and run with it 3. Intelligent People: The smarter the better 4. The Hustle: Making it happen Locke George 1. My wife, who makes me a better person. 2. The opportunity to work with intelligent and forward-thinking co-workers and clients. 3. The Evolve Team – Specifically the PPC Team, whose addition and presence has saved my sanity. Tim Donovan I’m thankful for my family, my health, and the wonderful opportunity at Evolve! What are you thankful for this year, feel free to comment below. Happy holidays from everyone at Team Evolve!

Improving Patient Outcomes: Online and Offline

The importance of content on a hospital website can’t be overstated. It engages and informs readers, while also enabling a hospital’s website to rank for terms that relate to the services provided. Content creation is necessary. But in the realm of healthcare, wherein the organizationas central purpose is to heal, content alone is not enough.

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An article by Clinical Endocrinology News reports that patients only retain about 10% of the information from doctors during a visit, and only half leave with an understanding of their treatment plan. Whether blindsided by a surprising diagnosis, unable to understand medical jargon, or resistant to ask questions, patients are leaving their doctor appointments with little support for reaching a better health state. That’s not okay.

Result 1: Patients’ Health Doesnat Improve

The most glaring issue that results from uninformed patients is the appointment being a failed effort. If a patient doesn’t adhere to or even understand the doctor’s orders, the likelihood of improving is low. Treating patients for the same condition affects many organizations financially, as they now receive fines for increased readmission rates.

Result 2: Online Backlash is Prevalent

The second problematic result from the communication gap before, during, and after affects the physician and hospital organization: negative reviews. An unfulfilled or dissatisfied patient now has the ability to share his or her experiences online. Whether venting to friends on a social network or anonymously posting a rating on a physician reviews website, patients’ words can greatly influence the physician’s online reputation. As Google continues to focus on delivering local results, reviews play a large role in determining which results to serve in search.

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Anonymity online allows customers of every industry to profess their experiences without uncomfortable confrontation. If you haven’t already, develop a habit of routinely searching your hospital brand name or even specific physicians to gauge the general reputation in search engines and patient feedback a even if other physicians’ patients. By reading individuals’ reviews, you can better understand patient pain points and what your organization can do in the future to prevent dissatisfying experiences.

Improve Patient Outcomes with Communication

An article from the New York Times’ health blog tells of the recent trend in new physicians spending less time with patients a dedicating roughly eight minutes per patient. While many factors influence how a doctor allocates his or her time, there are a few ways doctors can improve patient outcomes, even on a tight schedule. 1. Improve one-on-one communication Physicians too often experience overwhelming burnout from the copious amounts of paperwork, patient visits and treatment, and chaotic schedules a but it’s essential to make the most of the short time spent with patients. Eliminate medical jargon and listen to patientsa concerns and needs before responding with what may be a long-winded or untailored response. An article on the Wall Street Journal has a fascinating collection of suggested improvements for doctor-patient communication. One of the experts interviewed, Dr. Peter Pronovost, contributed this thought:

“Doctors should ask open-ended questions to encourage each patient to describe his or her feelings and concerns about their illness. When doctors take the time to listen, the treatment decisions and care plans that they develop will better reflect their patients’ wishes; in turn, those plans are more likely to be followed by patients.”

2. Direct patients online for various stages of a patient’s life cycle. For instance, supplementing your website with information about heart valve disease (causes, symptoms, treatment, recovery) educates visitors and develops a sense of trust and appreciation. In addition to educational resources, a hospital website can prepare patients for their visit by outlining what they can expect, providing printable forms, and even prompting patients to create a list of questions to ask their physician.

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3. Transfer doctors’ expertise and compassion to an online space One of our recent posts explained the need for doctors to share their expertise online. Although the extent of sharing and the platform used will differ among doctors, the need to proactively share online remains prevalent. Ideally, doctors could drive traffic to the site while simultaneously developing an online reputation by contributing articles to the blog and newsletter. At the very least, physicians can share articles they’ve read through Twitter or another social media channel, thus endorsing content their patients can then absorb.

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Summary: Fulfilling Communication Gaps

In a perfect world, patients would come to consultations prepared and comfortable. Physicians would have the enough time with patients to build a relationship and ensure directions are clear. Recovery or aftercare documents would live on the website, which would function as a resource center and health management tool. Gaps in communication sometimes prevent this scenario from becoming reality, but increased online activity has created an opportunity for hospitals and physicians to facilitate tasks from the organization’s website. Improving patient outcomes starts by adopting a patient-centric standpoint in terms of what they need to know and at what stage.

State of Search 2013 Recap (and Presentation)

Howdy y’all! Team Evolve just returned from the always-fantastic State of Search Conference in Dallas. We had a great time, and based on the tweets a people enjoyed Derek’s presentation.  So, here in all its glory is our presentation, “What a Difference a Year Makes: Search Strategies, TED Talks and Tactics.”

 

If you’d like to view the slides, you can get those here:

 

Again, we’d like to thank DFW SEM for inviting us out and putting on a great event. If you have questions on our presentation, feel free to comment below or tweet us.

Help Us Welcome Adam Hallas

We are proud to welcome Adam Hallas to our team as Senior Online Growth Strategist. Before coming to Evolve, Adam worked at allvolleyball.com and MonsterCommerce/NetworkSolutions. Adam brings 10 years of e-commerce and Search Marketing experience to help grow the opportunity potential for each client that works with us.

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Adam is also a KU fan, which he feels has made him a lone man in a den of Tiger fans (but fear not, Adam, you’re only outnumbered by two). Read more