Why Aren’t My Ad Extensions Showing Up?

Get the best tips to troubleshoot missing Ad Extensions and other AdWords Errors.

Ad extensions are a huge factor in the success of your AdWords campaigns. If you’d like to learn more about ad extensions as a broader topic, you can check out this article.

First, let’s make sure we understand “What are AdWords Ad Extensions?” Ad extensions are just that – an extension of your ad. They detail extra information encouraging a searcher to click on your ads or take action. 

What_Are_Ad_Extensions

When ad extensions are working, they work incredibly well. When they’re not, they’re not only NOT serving their purpose – they also cost you money.

To unlock all of the ad extension benefits that you’re entitled to, check out our list of the top AdWords Extension Mistakes.

ADWORDS TROUBLESHOOTING – AD EXTENSIONS

Always remember that just like keywords and ads, ad extensions can be disapproved at any time. When you do run into this situation, your ad extensions will need to be edited and reviewed by the team at Google.

If you want to be proactive and make sure this isn’t a problem you have to deal with, you can use the “Ad Preview and Diagnosis Tool” here. Pay particular attention to Ad extension sitelinks.

If you’re eager to see if your ad extensions were approved, you can easily check in your AdWords account.

  1. First, click on the tab labeled “Ad Extensions.”
  2. Then, choose which of the listed extensions you’re interested in from the drop-down menu labeled “View.”
  3. Look at what is written in the “Status” column to see whether extensions were approved and also the impressions your extension has received.

WHY ARE MY AD EXTENSIONS NOT SHOWING UP?

There are many reasons why an ad extension may not be appearing. These include but are not limited to things like:

AdRank

AdWords does require a minimum ad rank before ad extensions can be served with ads. This article shares additional insight about ad rank. The best way to get ad extensions to show up is to improve ad rank. (Not necessarily an easy task) The three areas to focus on are:

  • Improving Ad Quality
  • Improving Landing Page Experience
  • Increasing Bids

Ad Position

If your ad position is too low, your extensions won’t be served. For example, if your ad is on the bottom of a search engine results page you will likely not show ad extensions. Ads that appear in higher positions always have “first dibs” on space for extensions.

Other Ad Extensions

Google will only feature your highest performing ad AND the most useful combination of extensions and formats given the circumstances. If those don’t line up just perfectly, your extension may not be served at all.

Remember that AdWords sitelink extension selections are only designed to appear on ads within the search network. However, depending on the ad extension you’re using and other factors such as those listed, your extension might show up on the Google Display Network, too.

If you’d like to discuss these and other ad extensions issues in more detail, or if you’d just like to use our AdWords Grader to get campaigns graded, please feel free to contact us today!

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