Entries by Aaron Stevens

Keyword Research for your SEO Audit

Our job as SEOs is to teach our clients how to be experts in online marketing. We know we have done our job when our clients no longer need us; we like that. (Even though we hate to see them go.) Hence the purpose of this post: to show non-experts how to fake it until they make it with keyword research. Keyword research is an important concept for SEO, arguably the most important. It ultimately serves as the basis for all online strategies that follow. But it is a pretty daunting task for some of us non-keyword research experts, including me. For some of us, navigating Excel or drawing takeaways from data are not easy tasks, much less getting into the mind of consumers in search.

Are You Tracking Your URLs?

For many brands, use of Tracking URLs (also known as UTM Parameters) has become the norm. Individuals and companies use them to track email marketing, Paid Search campaigns, press releases, and even blog posts.

Used strategically, Tracking URLs can not only provide essential campaign data, they can also allow you to turn that data into decision-making results for yourself and your clients. The data Tracking URLs could potentially provide include:

  • Sources that drive the most traffic
  • Differences in the number of clicks among ads
  • The format of the source (Banner, link, post)

  There tends to be some confusion when it comes to tracking URLs so letas start at the beginning. It’s not as intimidating as you may think!

Ecommerce PPC Success: Low Cost Per Click, High ROI

Today we want to share how a client saw positive results quickly a and what steps Evolve took to make it happen.

When we first talked to VetRxDirect, a national online pet pharmacy, we discovered the site had been experiencing a harmful drop in traffic due to Googleas Panda update. This notorious change to its algorithm allowed Google to fight against promoting alow qualitya websites in search results. The change was especially hard for ecommerce websites, which often unintentionally experience duplicate content or athina pages.

Meet Michael Zandstra

This week, we welcomed Michael Zandstra to the team as Senior Product Engineer. His experience in application programming and network architecture will help us continue to lead clients to success online. Read on to learn more about Michael’s background and interests. Tell us about yourself. After flirting with both biochemical engineering and marketing, I settled […]

Meet Michael Zandstra

This week, we welcomed Michael Zandstra to the team as Senior Product Engineer. His experience in application programming and network architecture will help us continue to lead clients to success online. Read on to learn more about Michael’s background and interests.

Medical Hackathons Re-Invent Patient Experience

If there is one takeaway from our healthcare report from earlier this year, it is that a majority of hospitals – even the biggest names in healthcare – struggle to be patient-centric online. Websites generally lack in functionality as well as visibility in search engines, and as a result, patients’ online needs are neglected. As a recent article from Slate points […]

Evolve Digital Labs Sets New Record for Clients Monthly Leads

In April, we set a new record for the number of leads delivered through paid search for one of our clients, a national telecom provider. Paid search is a marketing channel that requires careful attention. Unlike traditional advertising mediums, which generally rely on impressions to validate the cost, paid search is able to monitor success based on a variety of key performance indicators (KPIs). With that said, it is impossible for accounts to perform at their full potential without receiving timely adjustments based on the KPI data.

Actions for Effective Healthcare Marketing Strategy

Itas growing more common for people in need of healthcare to explore their options online before making an appointment. With search engines making it so simple to compare and contrast brands and provide answers to questions, why wouldnat someone start their treatment from the comfort of their home?

healthcare marketing essentials

Because people search for solutions online, digital campaigns are an unavoidable aspect of an effective marketing strategy for healthcare brands. But even the face of digital marketing changes as new mediums and opportunities for engagement gain traction. Blog posts, white papers, and email newsletters still play a viable role in online healthcare marketing strategy a but they alone are not enough to thrive, especially when lead generation and conversion rates are the lifeblood of an organization. So where do you start?