Entries by Aaron Stevens

Link Building 101

We talk a lot about developing a content strategy for your website. The idea is to transform your digital space into an informational hub from which visitors gain instant value. Content strategy often remains on-site, meaning the content resides within your dot-com. Sometimes your brand will contribute content to sites other than your own, in the form of guest blogging. This is a link building tactic.

1) What is Link Building?

To put it simply, it is the act of proactively seeking referrals to your website from another in the form of links.

2) Why is link building important?

Link building is the single most critical factor when it comes to ranking. Keywords are important, too, but the search engine algorithms have been modified to place a higher emphasis on links.

Eight Purposes of Content

By Emily Wisely. Find her on Twitter! Iam no champion of content, guys. What I am, though, is a faithful consumer of information online. I knock back know-how like yoga instructors slurp smoothies, but probably with worse posture. Iave noticed which kinds of posts grab my attention and (most importantly) maintain my interest. Today Iad like to share my sliver of insight with you. Hopefully weall keep this in mind before carelessly hitting the apublisha button.

Eight Purposes of Content

Are You Tracking Your URLs?

For many brands, use of Tracking URLs (also known as UTM Parameters) has become the norm. Individuals and companies use them to track email marketing, Paid Search campaigns, press releases, and even blog posts.

Used strategically, Tracking URLs can not only provide essential campaign data, they can also allow you to turn that data into decision-making results for yourself and your clients. The data Tracking URLs could potentially provide include:

  • Sources that drive the most traffic
  • Differences in the number of clicks among ads
  • The format of the source (Banner, link, post)

  There tends to be some confusion when it comes to tracking URLs so letas start at the beginning. It’s not as intimidating as you may think!

Is Your Hospital Website Patient Centric?

Learn how some of America’s top hospitals fall short in delivering on patients’ online expectations and how it affects your hospital’s ROI. Download the full report – Aligning Patient Needs with Online Capabilities – today.

What we found…

  • 49% of the top hospitals lack a mobile-friendly website
  • Only 1 out of 5 offers online pre-registration for appointments
  • 67% fail to offer online rehab and aftercare information

Not Provided Podcast: The Future of SEO as a Revenue Opportunity

This week, Derek was excited to join the guys on the Not Provided Podcast, a podcast covering social media, SEO, and all things digital marketing. We met Damon Gochneaur, one of the hosts, at State of Search 2013. The topic of the podcast, The Future of SEO as a Revenue Opportunity, expanded on our presentation at State of Search […]

Effective Budget Flighting

One of the most evident advantages of pay-per-click advertising is the ability to control how much of a budget is spent over short periods. If your campaign or ad messaging fails to deliver the expected volume of clicks, you can easily pause a campaign or adjust the spend to prevent wasting more dollars on ineffective marketing.

One means of regulating your media spend is budget flighting. Budget flighting simply means you allocate more media dollars in specific time frames than others. The strategy behind flighting is often based on seasonality or product offerings a such as special pricing or promotions.