We talk a lot about developing a content strategy for your website. The idea is to transform your digital space into an informational hub from which visitors gain instant value. Content strategy often remains on-site, meaning the content resides within your dot-com. Sometimes your brand will contribute content to sites other than your own, in the form of guest blogging. This is a link building tactic.
1) What is Link Building?
To put it simply, it is the act of proactively seeking referrals to your website from another in the form of links.
2) Why is link building important?
Link building is the single most critical factor when it comes to ranking. Keywords are important, too, but the search engine algorithms have been modified to place a higher emphasis on links.