Entries by Aaron Stevens

Adding Keyword Research to your Healthcare Marketing Plan

Health care marketers have a strong history of resorting to traditional advertising to build brand awareness and reach a wide audience. From billboards to TV spots, organizations are emptying significant portions of their budgets on mass marketing channels. But are these advertisements increasing the number of surgeries performed each year?

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Critical Tips for Measuring Healthcare PPC

Paid search advertising, when implemented correctly, can provide numerous benefits to a health care organization. To name a few, paid search enables healthcare providers to target a niche audience, lower the cost per lead, increase the number of scheduled procedures, and better understand the needs of their patients. However, without tracking and measuring your efforts, marketing your medical practice effectively is highly unlikely. The PPC Team at Evolve Digital Labs is a Google Partner, and thus are recognized as experts in Paid Search. We are obsessed with measuring, so today Iam going to walk you through the best practices.

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SEO Considerations for Responsive Design

Itas no surprise that the use of Internet on mobile devices continues to rise at an exponential rate, weare all constantly attached to our phones and tablets.  It has been estimated that nearly half of all local searches are occurring on a mobile device. It has also been projected that in 2014, the use of mobile Internet will surpass that of fixed Internet overall.

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Search engines recognize this trend anda strive toa promote results optimized for mobile use. In short, Google hasa started rewarding sites that havea mobile-friendly design with higher rankings and opportunity. So essentially, there are no reasons to NOT optimize your site for mobile.

You Can't Ignore Mobile Healthcare (mHealth)

Each year, more people use mobile devices to access the internet a so it shouldn’t come as a shock to realize that more people are searching for health information from their tablets and smart phones. A mobile site can benefit current or potential customers differently than a desktop version because those searching via handheld devices are often closer to conversion a and therefore, are looking for specific information.

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Who uses mobile?

Patients search for symptoms and facility directions from their phones. Physicians and administrators use tablets and smart phones to research and ultimately choose specific health care products. Whether you’re a health care provider or a B2B brand that supplies health products, we strongly recommend exploring Google Analytics to determine the volume of visitors coming to your website through a mobile device. This will help you gauge the importance of investing in this product.

Blog Ideas for Patient Engagement

Successful health care organizations understand how a blog can act as a driving force in their health care marketing strategy. Blogs allow medical professionals to produce fresh content, boost the siteas visibility in searches, provide meaningful, relevant answers, and to position physicians, facility or practice as an authority. hospital-blog-content

More than likely, youare not going to acquire patients because you published an article that lists which vegetables have the most fiber. However, there are several benefits to continually updating your blog with fresh content:

  • Keep current patients informed and in a health-centric state-of-mind
  • Develop a reputation as a trustworthy, proactive health care brand
  • Involve physicians to share their expertise and build awareness
  • Promote events, brand achievements, and staff additions
  • Share patient stories and spread support

Team Evolve Gives Thanks

Itas been another fantastic year at Evolve! We’ve grown by adding some phenomenally talented new team members and had the opportunity to work with some stellar clients a both new and continuing relationships. In keeping with tradition (two years makes it a tradition, right?) below is a list of what each team member is thankful for this year. We hope this gives you a little insight into our team and who we are. Enjoy!

Improving Patient Outcomes: Online and Offline

The importance of content on a hospital website canat be overstated. It engages and informs readers, while also enabling a hospitalas website to rank for terms that relate to the services provided. Content creation is necessary. But in the realm of healthcare, wherein the organizationas central purpose is to heal, content alone is not enough.

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An article by Clinical Endocrinology News reports that patients only retain about 10% of the information from doctors during a visit, and only half leave with an understanding of their treatment plan. Whether blindsided by a surprising diagnosis, unable to understand medical jargon, or resistant to ask questions, patients are leaving their doctor appointments with little support for reaching a better health state. Thatas not okay.