Entries by Aaron Stevens

How can hospitals use social media?

On Tuesday, Tabitha and I attended a half-day social media workshop. The speaker, Michael Brito, presented the concept of a Social Business Strategy, which is a communications model that relies on both internal (employees, partners) and external (customers, partners, media) in order to receive maximum value. Regardless of the size of a company, it can be extremely difficult to rationalize investing time and money in social media a especially when it can be equally difficult to know how to measure the efforts.

BusinessStrategy

Introducing the SEO Guide 2.0

As one of the main content contributors at Evolve, I learned pretty quickly that visitors to the site aren’t going to fill out a contact form just because Derek has created a cool company culture. The Evolve culture isn’t for our visitors; it’s for us. Visitors to the site care about the value we can give them, whether that’s a blog post about using Google+ or a detailed explanation of a website audit. Visitors want to know:

  • Why should I spend my valuable time on your site?
  • What can I get out of this relationship?

  That’s really what it comes down to. No one cares if our only advantage over other search marketing companies is that we drink craft beer like water. Or even that we love what we do. They just want a fair exchange a whether a social share for new insight or a check for consultation.

Characteristics of a Healthcare Marketing Team in 2013

According to a Gartner study on digital marketing, many industries are increasing their marketing budgets this year. However, some industries a Healthcare included a are continuing to dump significantly higher funds into traditional marketing methods, which can’t be measured as effectively as digital efforts. In a world where consumers are increasingly transitioning their news and research mediums from television and radio to online sources, a lack of digital marketing is a gross misstep by any industry a especially healthcare.

Marketing budget growth for healthcare

Along with adhering to the growing trend of researching healthcare information online, the benefit of digital marketing is the ability to track potential and current patientsa behavior and conversions, illuminating which format and tone of messaging is effective.

Three Reasons Hospitals Should Seek Online Reviews

People not only follow healthcare organizationsa social media profiles a they trust them. Although it was hardly available even ten years ago, social networking has grown to be a major marketing platform for cultivating relationships. Every day, millions of consumers attend trusted networks to collaborate and share experiences; healthcare brands are capitalizing on the opportunity to communicate with this audience.

Mayo Clinic tweets

From social media profiles to review websites, new digital channels give full power to word-of-mouth marketing. In fact, a poll by QuantiaMD reveals 65% of physicians have switched from traditional advertising to using social media marketing to connect and engage with potential patients. Perhaps itas because 78% of consumers trust peer recommendations, while only 14% trust advertisements.

Necessary Actions for Effective Healthcare Marketing Strategy

Itas growing more common for people in need of healthcare to explore their options online before making an appointment. With search engines making it so simple to compare and contrast brands and provide answers to questions, why wouldnat someone start their treatment from the comfort of their home?

healthcare marketing essentials

Because people search for solutions online, digital campaigns are an unavoidable aspect of an effective marketing strategy for healthcare brands. But even the face of digital marketing changes as new mediums and opportunities for engagement gain traction. Blog posts, white papers, and email newsletters still play a viable role in online healthcare marketing strategy a but they alone are not enough to thrive, especially when lead generation and conversion rates are the lifeblood of an organization. So where do you start?