Case Study: B2B Prepaid Leader
Find out how we helped a B2B prepaid solutions provider generate leads from fortune 1000 companies through Paid Search and Organic Optimization.
Client Profile
Business Type: B2B, Prepaid services
This client of Evolve Digital Labs provides customized prepaid programs to other business, typically as incentives or rewards. It is challenging to sell such complicated items at such a large scale; only a few thousand companies can leverage the services of this brand. This client had little success with previous PPC efforts; due to the lack of qualified leads, this B2B Prepaid Leader had difficulty believing that large companies used the search engines to find these solutions.
How Did Evolve Help?
Strategies: SEO Audit, Content Strategy, PPC Campaign, Landing Page Strategy
Starting with an SEO Audit, we were unable to discover areas of opportunity. Evolve worked closely with this client to create a content piece that would drive traffic and generate leads through email submission. To complement these efforts, we also developed PPC ad groups relating to terms that were well connected to the service offerings and capable of delivering qualified traffic.
- Focused on one core service, achieving maximum presence
- Lowered the cost per lead while simultaneously increasing total leads
- Used data gathered from PPC lead generation to create content for link building initiatives
- Saw an outstanding 3:1 ROI
"With Evolve Digital Labs on the InteliSpend team we not only get access to in depth knowledge of today's Search Marketing landscape, we get a window into tomorrow's. On top of that, the Evolve team are all very personable, genuine and a pleasure to work with. We are very excited and confident in the work we are doing and look forward to a long partnership."
-Mike Luhning
Creative Director
Results of PPC + Organic Strategy
Organic optimization
working with PPC
PPC Leads
Jan-Aug of 2012
Lead generation
with big names
