Blog

June 27th, 2014

Meet Michael Zandstra

This week, we welcomed Michael Zandstra to the team as Senior Product Engineer. His experience in application programming and network architecture will help us continue to lead clients to success online. Read on to learn more about Michael's background and interests.

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June 19th, 2014

Medical Hackathons Re-Invent Patient Experience

If there is one takeaway from our healthcare report from earlier this year, it is that a majority of hospitals – even the biggest names in healthcare – struggle to be patient-centric online. Websites generally lack in functionality as well as visibility in search engines, and as a result, patients’ online needs are neglected.

As a recent article from Slate points out, it is ironic that hospitals are failing to improve patient outcomes, considering how motivated the industry is to innovate with robotic surgeries and pill-mounted cameras. The tech deficiency in how patients can seek and manage care is prevalent: it is 2014, and only one in five hospitals from our report offered pre-registration online. You can make a restaurant reservation online, but not schedule a doctor appointment. 

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June 12th, 2014

Ecommerce PPC Success: Low Cost Per Click, High ROI

Today we want to share how a client saw positive results quickly – and what steps Evolve took to make it happen.

When we first talked to VetRxDirect, a national online pet pharmacy, we discovered the site had been experiencing a harmful drop in traffic due to Google’s Panda update. This notorious change to its algorithm allowed Google to fight against promoting “low quality” websites in search results. The change was especially hard for ecommerce websites, which often unintentionally experience duplicate content or ‘thin” pages.

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June 5th, 2014

Evolve Digital Labs Sets New Record for Client’s Monthly Leads

In April, we set a new record for the number of leads delivered through paid search for one of our clients, a national telecom provider. Paid search is a marketing channel that requires careful attention. Unlike traditional advertising mediums, which generally rely on impressions to validate the cost, paid search is able to monitor success based on a variety of key performance indicators (KPIs). With that said, it is impossible for accounts to perform at their full potential without receiving timely adjustments based on the KPI data.

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June 4th, 2014

Improving Perception of Physicians Online

Organizations in every industry need to be profoundly aware of how they are perceived online, particularly through the eyes of prospective customers. Healthcare is no exception. 48% of people begin their research two weeks before scheduling an appointment, and many of them use review sites during their search. A study from the Journal of the American Medical Association (JAMA) examined the use of physician review websites, and 40% of those surveyed considered the sites to be "very important" in choosing a physician.

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June 3rd, 2014

Introducing Our Summer 2014 Interns

We are privileged to welcome two brilliant interns, Samantha Givens and Lukas Rees, to Evolve Digital Labs for the summer. Working closely with our Director of Business Solutions, Samantha and Lukas will be involved in many aspects of the success we deliver for clients. It is our hope that when they depart in August, they will have acquired valuable new skills and experiences – from navigating analytics to identifying opportunities for growth on a business's website. Per usual, we interviewed the newcomers. 

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May 29th, 2014

Meet Aaron Stevens

This week, we welcomed Aaron Stevens to the team as Senior Digital Strategist. His experience in conversion optimization and search marketing will help us continue to lead clients to success online. Read on to learn more about Aaron's background and interests.

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May 15th, 2014

Retargeting in Healthcare: What You Need to Know

Google’s algorithm is so brilliant, most searchers have no need to click beyond the first page of results. Considering that 77% of online health seekers begin at a search engine, hospitals that achieve favorable results for healthcare-related queries will capture the most market opportunity. More traffic = more revenue, right? Not exactly. Just because a person visits your website, it doesn't mean they are ready to become a patient. 

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May 13th, 2014

Register for Our Healthcare Marketing Webinar

On Wednesday, May 14th, Evolve is co-hosting a webinar with Google AdWords. Catered to healthcare professionals, this webinar will explain how paid search strategy can drastically outperform the channels organizations have traditionally used to market to potential patients. Pay-per-click campaigns improve a brand's ability to attract the right patients, effectively avoiding wasted costs from unfruitful impressions. 

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I can help your company learn about the customer, competition, and opportunity online. We organize data to help your team align customer needs with their products and services online to achieve disproportionately high value from marketing spend across all digital channels.
Laura Poole
Audit and Project Manager

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