PPC Basics

Pay-per-click, or PPC, is an advertising business model where a company pays money to a particular channel (like a website) for each time their ad is clicked on by an end user. After the ad placement is decided, a mutually agreed upon amount is determined for the value of each unique click. Whether you're a seasoned PPC veteran or your company is looking to dip its toe into these digital waters for the first time, there are a few key best practices you need to know about.  Traffic is Not Your Ultimate Goal As the PPC model places such a heavy emphasis on the value of each individual ...

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Why We Stopped Making Content and Started Making Products

Content Marketing Works First let me defuse those fuming. Ok, so content marketing works. For Evolve Digital Labs, as a brand, the value of content creation is clear. However, we have witnessed and experienced first hand how quickly the value of content can change. For better or worse. The Scale of Content Production When EDL first rolled out a list of services content marketing offered hope to challenged brands and small companies. It provided the opportunity to be found and be useful. That same opportunity exists today, the challenge now, is the average enterprise company has figured this ...

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Five Steps to Take Before Launching Your Next PPC Campaign

"Where can I find _________?” It’s a simple question more consumers are asking every day. It’s also the biggest quandary your team should address before launching your next PPC campaign. What does the potential customer want? What are they seeking out? How can we provide an instantly clear answer, which in turn makes a website visitor a loyal supporter? Even with defined objectives, paid search can quickly devour a marketing budget, if not executed properly, and analyzed for true effectiveness. These are the five critical steps to take before launching your next campaign. Know the ...

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Are You Tracking Your URLs?

For many brands, use of Tracking URLs (also known as UTM Parameters) has become the norm. Individuals and companies use them to track email marketing, Paid Search campaigns, press releases, and even blog posts. Used strategically, Tracking URLs can not only provide essential campaign data, they can also allow you to turn that data into decision-making results for yourself and your clients. The data Tracking URLs could potentially provide include: Sources that drive the most traffic Differences in the number of clicks among ads The format of the source (Banner, link, ...

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Ecommerce PPC Success: Low Cost Per Click, High ROI

We want to share how a client saw positive results quickly, and what steps Evolve took to make it happen. When we first talked to VetRxDirect, a national online pet pharmacy, we discovered the site had been experiencing a harmful drop in traffic due to Google's Panda update. This notorious change to its algorithm allowed Google to fight against promoting alow quality websites in search results. The change was especially hard for ecommerce websites, which often unintentionally experience duplicate content or athina pages. Since the decrease in organic traffic, VetRxDirect had ...

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Higher Education Marketing Keyword Research

At Evolve Digital Labs we pride ourselves on keyword research. It’s a critical component of SEO audits and a benefit for brands to make sure they are targeting the correct audience. Keyword research is the foundation for implementing successful paid search campaigns, and bolstering website content which drives conversions. Advantages for Higher Education  The advantages of thoughtful, and efficient keyword research for Higher Education institutes cannot be undersold. Universities both large and small are facing shrinking budgets, and an applicant pool, which assumes the education ...

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Capitalizing on New Opportunities

Finding and capitalizing on new opportunities is critical to the success of most online operations. With each new website visitor there are two options - a conversion and click through, which lead to a sale or to a dissatisfied searcher, who keeps looking… eventually becoming a loyal supporter somewhere else. While that may seem like the most basic explanation of commerce online, Evolve Digital Labs unique audit strategy delves deeper, analyzing the factors driving conversions, and the obstacles standing in the way. Here’s how our audit can work for you. When equipped with the right ...

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STL Digital Symposium Takeaways #STLDigSym

There were a lot of beer and toasted raviolis consumed at Ballpark Village Wednesday afternoon for STL Digital Symposium. #STLDigSym. That’s not necessarily a takeaway but a sign of a good time. It was also a place where people were willing to go to extremes to keep tweeting.   And tweet they did. According to @TrendTopicsUSA #STLDigSym was trending for more than six hours. That’s impressive.     If you had too many of the aforementioned beverages and missed something here are a few quick takeaways. Gunnard Johnson, SVP Data & Analytics at ...

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Questions to Consider About Mobile Ad Spending

Internet users are spending 5.6 hours online every day, about 3 hours on their phones and nearly 2.5 on desktop. Can you think of anything else you do more regularly than check your phone? It's sad but, neither can we.   The 2015 Kleiner Perkins Internet trend report provides very significant insight into usage, time, and ad spend. The nearly 200 slide presentation breakdowns with great detail information on millennials, consumer spending, and connectivity, however one figure left us with a few questions.   Note the gap in mobile spending as a $25 billion (give ...

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What We Learned at Inc. 5000

We want to share a few of the takeaways from our experience at last week’s Inc. 5000. The diverse groups of entrepreneurs and managers for the Fastest-Growing businesses in the U.S. have one thing in common - a relentless drive. While the industries spanned everything from beauty products to broadband, many are wrestling with the same issues. It's okay to take a breath and recognize success. We've hit the Inc. Fastest-Growing Companies List twice. It's a major feat that comes from hours of hard work from a talented team. We're guilty of pushing forward without stopping to enjoy success. ...

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