SEO Experts

A Look into the Overreliance on Broad Match

The Value of Keyword Segmentation & Expansion

So you’ve started your Paid Search campaigns, and you are seeing acceptable performance results. You have diligently created your campaigns and ad groups with both general and specific keywords and are driving consumers to targeted pages within your website. What is the next step in improving your campaign? (more…)

“Making the Plan” at Get Digital

In November of last year, Evolve Digital Labs and Gorilla 76 teamed up to produce a second Get Digital seminar. Derek, the first presenter, emphasized the importance of designating a manageable starting point. We are overwhelmed by the number of digital mediums available. (more…)


15
May 12

The World of SEO: A Novice’s Perspective

As of two weeks ago, the term “Search Engine Optimization” did not mean much to me. I knew it involved search engines and the desire to produce higher page rankings. What I didn’t realize is the amount of effort and energy that goes into building connections and maintaining a healthy flow of good content.

The world of SEO is like anything new in life; you don’t get to the top without starting somewhere near the bottom. A combination of longevity and great content builds trust and creates traffic, two of Google’s best friends. (more…)


09
May 12

Optimize press releases for search engines

Press releases are extraordinary tools for showcasing company news, whether it is a shiny new product/service, community involvement, or company accomplishments. To make the most of them, however, press releases must be strategically optimized for search engines.

Choose a distribution site

First of all, you must choose at least one distribution site for your press release. There are plenty of websites that allow you to submit press releases for free, but those do not always have a very high page rank and can consequently lower your own site’s authority. (more…)


04
May 12

New SEO Audit for Victims of Google’s Penguin Update

Penguin You’ve likely been hearing a lot about Google’s latest algorithm change, the Penguin Update. As an attempt to further advance the search engine’s efficiency, the Penguin Update primarily affects those websites that have been treading shady waters, such as keyword stuffing, mass link exchanging, cloaking, and just about any activity that is intended to trick the search engines into thinking that a site deserves to rank higher than it actually does. (more…)


25
Apr 12

How to Vote Re: Will’s post – Politicians don’t get it!

Will Critchlow’s post on Distilled’s blog yesterday piqued our interest and got some of us at Evolve thinking. Entitled “Black hat politics: online dirty tricks,” it covers a list of ways political candidates manipulate the campaign process. Politics leave a poor taste in the mouth of the general public, and for good reason. Reading Will’s presentation made it clear that the cheap shots are only amplified with the new digital resources available. You thought elections were messy before? This age, as Will described, provides opportunity for candidates to tactically attack opponents via social media impersonation, the viral spread of rumors, and retargeted ads. (more…)


24
Apr 12

Conduct a site audit in an afternoon

Even without access or knowledge of the traditional tools that are commonly used to perform site audits, there are still plenty of tricks that you can perform that will give you a sense of how well your website is performing. In fact, it’s not a bad idea to get into the habit of breezing through these steps every week or so. You’ll be surprised to find out how much you can uncover about your site in an afternoon. (more…)


20
Apr 12

Introducing Locke George

A few weeks ago we welcomed Locke George to the Evolve team. As Search Marketing Manager, Locke’s main role at Evolve will be to develop, implement, and manage the Paid Search accounts of our growing list of clients (including Intelispend, Charter Business, and Maritz). Additionally, it will be Locke’s job as “the new guy” to make sure our fridge is perpetually stocked with craft beer – preferably Schlafly AIPA. (more…)


19
Apr 12

No, you don’t get it. Good SEO IS building a stronger brand.

In this article on Forbes.com, Erik Kain wrote that brands should focus less on SEO efforts – or as he put it, “the whims of SEO,” and more on building brand loyalty via social media. To the average person, this probably sounds like a remarkable revelation. “But of course!” you exclaim. “SEO is for chumps. This is the era of social media, and I’m going to embrace that.” Well, before you shut down your Google Analytics account or recycle our SEO Guide for Beginners, we want to blow your mind one more time. If you can handle it. (more…)


17
Apr 12

Landing pages lowdown

What makes a good landing page?

This is a question we hear a lot. The term “landing page” has different meanings to different people, but Evolve has a simple understanding of this specific on-site feature. A landing page is the part of your website that a searcher is directed to from the search engine results page. We typically refer to landing pages when we create PPC campaigns because those ads are triggered by very specific keywords – thus condensing the audience of searchers to those who will be likely to click through.

(more…)


13
Apr 12

Link Building 101

 

1) What is it?

To put it simply, link building is the act of proactively seeking referrals to your website from another in the form of links.

2) Why is link building important?

Link building is the single most critical factor when it comes to ranking. Keywords are important, too, but the search engine algorithms have been modified to place a higher emphasis on links. (more…)