A Look into the Overreliance on Broad Match
The Value of Keyword Segmentation & Expansion
So you’ve started your Paid Search campaigns, and you are seeing acceptable performance results. You have diligently created your campaigns and ad groups with both general and specific keywords and are driving consumers to targeted pages within your website. What is the next step in improving your campaign? (more…)
“Making the Plan” at Get Digital
In November of last year, Evolve Digital Labs and Gorilla 76 teamed up to produce a second Get Digital seminar. Derek, the first presenter, emphasized the importance of designating a manageable starting point. We are overwhelmed by the number of digital mediums available. (more…)
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May 12
The World of SEO: A Novice’s Perspective
As of two weeks ago, the term “Search Engine Optimization” did not mean much to me. I knew it involved search engines and the desire to produce higher page rankings. What I didn’t realize is the amount of effort and energy that goes into building connections and maintaining a healthy flow of good content.
The world of SEO is like anything new in life; you don’t get to the top without starting somewhere near the bottom. A combination of longevity and great content builds trust and creates traffic, two of Google’s best friends. (more…)
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May 12
New SEO Audit for Victims of Google’s Penguin Update
You’ve likely been hearing a lot about Google’s latest algorithm change, the Penguin Update. As an attempt to further advance the search engine’s efficiency, the Penguin Update primarily affects those websites that have been treading shady waters, such as keyword stuffing, mass link exchanging, cloaking, and just about any activity that is intended to trick the search engines into thinking that a site deserves to rank higher than it actually does. (more…)
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Apr 12
Introducing Locke George
A few weeks ago we welcomed Locke George to the Evolve team. As Search Marketing Manager, Locke’s main role at Evolve will be to develop, implement, and manage the Paid Search accounts of our growing list of clients (including Intelispend, Charter Business, and Maritz). Additionally, it will be Locke’s job as “the new guy” to make sure our fridge is perpetually stocked with craft beer – preferably Schlafly AIPA. (more…)
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Apr 12
Landing pages lowdown
What makes a good landing page?
This is a question we hear a lot. The term “landing page” has different meanings to different people, but Evolve has a simple understanding of this specific on-site feature. A landing page is the part of your website that a searcher is directed to from the search engine results page. We typically refer to landing pages when we create PPC campaigns because those ads are triggered by very specific keywords – thus condensing the audience of searchers to those who will be likely to click through.
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Apr 12
Link Building 101
1) What is it?
To put it simply, link building is the act of proactively seeking referrals to your website from another in the form of links.
2) Why is link building important?
Link building is the single most critical factor when it comes to ranking. Keywords are important, too, but the search engine algorithms have been modified to place a higher emphasis on links. (more…)