Evolve Digital Labs one of the “Fastest-Growing Companies”

“Daring, focused and determined.” Those are the words Inc. magazine used to describe Evolve in making the 5000 Fastest-Growing Private Companies. For the 2nd time. Apparently a rarity. Evolve Digital Labs ranked 479th on the list of 5000 companies, with 973 percent growth, up from last year’s survey. To make the elite list companies must have grown at least tenfold over the last three years. We once again join the list of alumni like, Intuit, Zappos, Under Armour, Microsoft, GoPro, Timberland, Patagonia, and Oracle among others. Included in the 2015 rankings are powerful brands ...

Read Full Article

Ecommerce PPC Success: Low Cost Per Click, High ROI

Today we want to share how a client saw positive results quickly, and what steps Evolve took to make it happen. When we first talked to VetRxDirect, a national online pet pharmacy, we discovered the site had been experiencing a harmful drop in traffic due to Google's Panda update. This notorious change to its algorithm allowed Google to fight against promoting alow quality websites in search results. The change was especially hard for ecommerce websites, which often unintentionally experience duplicate content or athina pages. Since the decrease in organic traffic, VetRxDirect ...

Read Full Article

RFPs and REAL Strategy: Symbiotic or Exclusive?

Every business has unique needs, pains and expectations. In the digital world of today, more and more businesses are realizing that outsourcing certain marketing efforts is a fiscally responsible business decision. For the most part, businesses utilize Requests For Proposal (RFPs) as the primary source for selection of the most qualified vendor. Each RFP is unique, but in essence, asks the same questions. These questions require quantification of the intended strategy the vendor will utilize to meet the businesses operational expectations. In specific reference to digital marketing, ...

Read Full Article

Are You Tracking Your URLs?

For many brands, use of Tracking URLs (also known as UTM Parameters) has become the norm. Individuals and companies use them to track email marketing, Paid Search campaigns, press releases, and even blog posts. Used strategically, Tracking URLs can not only provide essential campaign data, they can also allow you to turn that data into decision-making results for yourself and your clients. The data Tracking URLs could potentially provide include: Sources that drive the most traffic Differences in the number of clicks among ads The format of the source (Banner, link, ...

Read Full Article

SEM and Design: Why the disconnect?

Far too often, we come across brands that consider design and Search Engine Marketing two separate projects, and the resulting pages fail to contribute to the end goal: achieving leads. The three primary reasons a designer neglects to consider SEM and SEO prior to designing an entire website, a single page, or collateral material for a site are: Resources, Process, and Values. 1. Failure to Acquire Resources This is a difficult issue to address because typically, search engine marketing and search engine optimization are believed to be additional components to a website or acceptable ...

Read Full Article

Retargeting in Healthcare: What You Need to Know

Google's algorithm is so brilliant, most searchers have no need to click beyond the first page of results. Considering that 77% of online health seekers begin at a search engine, hospitals that achieve favorable results for healthcare-related queries will capture the most market opportunity. More traffic = more revenue, right? Not exactly. Just because a person visits your website, it doesn't mean they are ready to become a patient. A Google report showed that 48% of patients devote two weeks just to research before they schedule an appointment. So what can a hospital do to create more ...

Read Full Article

Improving Perception of Physicians Online

Organizations in every industry need to be profoundly aware of how they are perceived online, particularly through the eyes of prospective customers. Healthcare is no exception. 48 percent of people begin their research two weeks before scheduling an appointment, and many of them use review sites during their search. A study from the Journal of the American Medical Association (JAMA) examined the use of physician review websites, and 40 percent of those surveyed considered the sites to be "very important" in choosing a physician. In 2013, Chitika Insights found that websites positioned ...

Read Full Article

Meet Michael Zandstra

This week, we welcomed Michael Zandstra to the team as Senior Product Engineer. His experience in application programming and network architecture will help us continue to lead clients to success online. Read on to learn more about Michael's background and interests. Tell us about yourself. After flirting with both biochemical engineering and marketing, I settled on a career in IT, with a specific interest in application and server architecture. I worked for several large companies such as Hewlett-Packard and Charter before transitioning to a engineering role with Derek's team. I also ...

Read Full Article

Meet Michael Zandstra

This week, we welcomed Michael Zandstra to the team as Senior Product Engineer. His experience in application programming and network architecture will help us continue to lead clients to success online. Read on to learn more about Michael's background and interests. Tell us about yourself. After flirting with both biochemical engineering and marketing, I settled on a career in IT, with a specific interest in application and server architecture. I worked for several large companies such as Hewlett-Packard and Charter before transitioning to a engineering role with Derek's ...

Read Full Article

Medical Hackathons Re-Invent Patient Experience

If there is one takeaway from our healthcare report from earlier this year, it is that a majority of hospitals – even the biggest names in healthcare – struggle to be patient-centric online. Websites generally lack in functionality as well as visibility in search engines, and as a result, patients’ online needs are neglected. As a recent article from Slate points out, it is ironic that hospitals are failing to improve patient outcomes, considering how motivated the industry is to innovate with robotic surgeries and pill-mounted cameras. The tech deficiency in how patients can seek and ...

Read Full Article