Blog | Evolve Digital Labs

Welcome to the Evolve Digital Labs blog. In this collection of articles, we cover data-driven digital marketing information as well as industry-specific content. Please interact via comments or by contacting us, share information that you find to be relevant, and take full advantage of our many free downloads and resources.

A Visual Look into Spam and Link Farms

With the shock of panda/farmer update a few months behind us, slowly but surely data is coming out and contributing to the certainty of the update. I often forget that in order to effectively and quickly assess data you need the information to presented in a simple and digestible format. We keep our reports for clients as singularly focused as possible, while still effectively reporting on the progress of goals. Itas the simple one-thing-to-get imagery that makes communicating an otherwise complex data set, palatable.

Microsoft's Purchase of Skype and What it means...

Buying Skype gives Microsoft a connection to 8.8 million paid accounts along with about 660 million other users worldwide.

Google reminds us they have social search by sharing it with the world and snubs facebook

Next week Google is going to roll out their social search integration globally. Some might argue this is in response to Bing's Facebook integration announced a few days ago. In the video below, Google takes you through the basic components to the social search results and how it can enhance the experience of search, essentially citing the ability to use your peer network to make better decisions.

Defining the Value of Local SEO

I've found time and again that local business owners want to rank well for local searches but they have a hard time estimating what it is worth to their business. While there is a great article on Determining the Value of SEO over at, this guide seeks to focus more on the value of local SEO. For this tutorial we will be using examples related to St. Louis SEO terms because this is how we determine the value of ranking for specific terms within our industry.

YouTube SEO - Can YouTube Channels Really Improve Video SEO Rankings?

Can YouTube Channels Really Improve Video SEO Rankings? Yes. Using YouTube channels to improve video SEO rankings is a proven method thanks to the incredible popularity of YouTube.  It happens to be the largest video site in existence. Something even more impressive than that is the fact that YouTube comes in as the 4th largest website online-period.