Link building matters.But where do you start? Well, first we want you to fully grasp the point of link building, which is to direct traffic to your site. This can include Facebook alikesa and shout outs on Twitter.
**1. There is no one to carry the torch** and lead your company into the publishing world. If this is the case you need to answer the following questions: a. is it going to happen from my internal team? b. Can I hire a new employee to delegate the charge? c. Can I hire an agency to do it? d. Am I going to do it? You should be responding with at least one ayes,a and ideally 2, 3, or 4. So what the hell are you waiting for? If youare reading this, you should take on the challenge. If youare a leader within your company, thereas no question. Suck it up, itas the difference between digital success and digital failure.
Panda turned some content kingsa worlds upside down. These search companies have built their success on the ability to spin articles 100as of ways and put them in 1000as of content farms, thus generating the links and anchor text needed to raise rankings. The Panda updates changed that to some degree, and certainly made the search companies think twice.