How to start a strategy with Google+

Panda turned some content kingsa worlds upside down.  These search companies have built their success on the ability to spin articles 100as of ways and put them in 1000as of content farms, thus generating the links and anchor text needed to raise rankings. The Panda updates changed that to some degree, and certainly made the search companies think twice.

Trade Show Search Marketing

Today I gave some advice to a client on how to assist their team at their industry's big trade show event. B2B clients in particular can struggle when asked to think outside the box, at least when it comes to marketing. They are great when asked to about talk their products or services and even the industry.

Follow Finder: A Simple Twitter Tool for Network Development

When we get called upon by a client to help establish or spruce up their Twitter strategy, a consistent challenge is how to develop the network of connections. Getting followers is of course a primary function, but most social media experts will tell you learning to listen is a key function for success. So how do you listen? Find profiles that are contributors to your desired conversations, and follow. Right? Unfortunately it's not that easy.

Setting up goals in Google Analytics

How do I set up goals in Google Analytics and why would I want to? So what is the benefit of taking the time to set this up? Well for most businesses it can allow you to define ROI on different channels of advertising or marketing.

Writing Effective Web Content

Itas strange: when facing a blinking cursor, some of the best communicators in the world suddenly forget how to communicate. This presents a big problem for many companies. Writing content for the web isn't like writing for your professor in college or your boss. Web content requires a different format and a different voice.

A Visual Look into Spam and Link Farms

With the shock of panda/farmer update a few months behind us, slowly but surely data is coming out and contributing to the certainty of the update. I often forget that in order to effectively and quickly assess data you need the information to presented in a simple and digestible format. We keep our reports for clients as singularly focused as possible, while still effectively reporting on the progress of goals. Itas the simple one-thing-to-get imagery that makes communicating an otherwise complex data set, palatable.