When we get called upon by a client to help establish or spruce up their Twitter strategy, a consistent challenge is how to develop the network of connections. Getting followers is of course a primary function, but most social media experts will tell you learning to listen is a key function for success. So how do you listen? Find profiles that are contributors to your desired conversations, and follow. Right? Unfortunately it's not that easy.
How do I set up goals in Google Analytics and why would I want to? So what is the benefit of taking the time to set this up? Well for most businesses it can allow you to define ROI on different channels of advertising or marketing.