Your digital growth strategy will build the framework for your online success by answering the “why” and the “how” of your customers’ needs.
Starting with an audit that collects and organizes your online market correctly, we can help you easily digest the wealth of data online about your online opportunity. Leveraging the rich insights from that audit, Evolve Digital Labs creates a strategic framework to reach your business goals.
Your most valuable customer is conducting searches online every day. These customers are searching for answers with an outcome in mind – not a specific product or service. The most effective strategy will be one that creates the framework to answer and solve your customer’s job.
Discovering the language that your most valuable customers use indicates the knowledge gap in your customer’s path to purchase. To win your customer’s business, you need to provide the answers to their “why.” By meeting their queries with the right answers and giving direction, you help them take the next step by delivering the information needed in the purchase path.
Selecting Market Segments for Profitable Growth
Each segment of your true market will be placed in one of the following job step buckets; defining, locating, confirming, and executing. Through these steps, the website will have a clear understanding of the knowledge gaps in content for your customer’s “why” and “how” at any point of their process. Delivering the content to fill the knowledge gaps for your customers will create less friction on your customer’s path to purchase.
Bridging Knowledge Gaps by Providing Value
Understanding the job steps of your primary customer from keyword research, we can segment those keywords and evaluate your website for gaps in knowledge when it comes to answering your customers objections to purchase. Many organizations do a good job of either providing the value in answering the “why” or giving validation of the “how” of their product or service. Your job as a business is to promote your value and validate the needs of your customers by answering the why and the how.
Creating Acquisition Models through Custom Dashboard Reporting
Your business metrics will be used to create a custom dashboard to track and evaluate the key metrics that contribute to your business’ ability to reach business goals. Aligning traditional online marketing metrics and online opportunity with your business goals will determine your overall ability to achieve expected growth. Creating a strategic acquisition model from the dashboard data will provide the opportunity to discover if the online opportunity is available to hit business goals or if expectations need to be re-evaluated.
Developing your Strategic Framework for Growth
Improving your ability to promote your value and provide validation to your customers will be the product of your strategy. Your customer’s job map will give you the road map to build online processes on how to acquire more customers by solving their why and how. After your strategy is developed you will have all the necessary information to create content and tools for answering your most valuable customer’s questions to be the solution for their desired outcome.
Contact Evolve Digital Labs today in the form below to discover how our process will benefit your business.