Local Automotive Dealer
#### Opportunity:
When a local auto dealer wanted to reach an audience related to a time-sensitive live event, Evolve developed a Pay-
Per-Click strategy to maximize potential conversions. After a quick SWOT analysis and an examination of the client’s past campaigns, Evolve implemented an opportunistic, unique offer that targeted anyone who searched terms relating to the annual St. Louis Auto Show.
#### Strategy:
Pay-per-click advertisements are a wise investment when they are executed well. In this case, Evolve first researched the demographics to find which searchable terms to use. Because we understood that the Auto Show would generate a steady buzz of conversation, Evolve wanted to aggressively tap into the excitement. The 7-day campaign we developed utilized creative ads to redirect those searching for the St. Louis Auto Show to our client’s landing page, which showcased three exclusive offers. Finally, Evolve tracked the results following campaign to review our progress.
#### Evolution:
Impeccable timing, smart development, and clear expectations merged to provide maximum ROI. In a mere 7 days, the PPC campaign (which cost our client $1,000) reached 55,000 users and lead to a staggering revenue of $120,000.
