SEO in 2013 encapsulates much more than it once did. Rather than dousing a site’s pages in keywords and purchasing thousands of crummy links, brands are now receptive to the idea of doing more than just ranking on Google’s first page. It’s partly due to the updates in search engines’ algorithms, but also due to the fact that we as searchers have raised our expectations for what is acceptable on a website.
This post, however, acknowledges the significance in fixing a website’s errors in order to make the pages more easily crawled and indexed. There’s undoubtedly value in recording content ideas in your handy sketchbook – but before pursuing those creative sparks, it’s best to pump the breaks and ensure your site is in ship shape. Continue reading →