Internet Marketing -

Internet Marketing

Put content on hold; first fix what’s broken.

SEO in 2013 encapsulates much more than it once did. Rather than dousing a site’s pages in keywords and purchasing thousands of crummy links, brands are now receptive to the idea of doing more than just ranking on Google’s first page. It’s partly due to the updates in search engines’ algorithms, but also due to the fact that we as searchers have raised our expectations for what is acceptable on a website.

John Candy Content can wait

This post, however, acknowledges the significance in fixing a website’s errors in order to make the pages more easily crawled and indexed. There’s undoubtedly value in recording content ideas in your handy sketchbook – but before pursuing those creative sparks, it’s best to pump the breaks and ensure your site is in ship shape. Continue reading →

Blog / Internet Marketing / SEO — No Comments
30
Jan 13

Your content should sell three things.

By Emily Wisely. Find her on Twitter!

I’m back to talk about the delicate art of content marketing because I believe in its effectiveness when it’s done well. Something that’s kind of annoyed me lately is the abundance of posts about content creation, especially articles geared toward industries that are lackluster. No one really has any unique examples to share. There’s dollar-shave-club-this and red-bull-that. But what about everybody else? How can a boring brand produce something that will actually help customers? I want marketing companies to stop describing good content and start showing me. Unless we can see how quality content is actually working for brands, how are we supposed to sell the idea to potential clients?

Frustrated by repetitive, thin articles, I decided to crank the tunes and curate some examples myself. I learn best by doing, anyway.

After a little research, I realized companies’ content (not just B2B) can sell three things: products, creativity, and information. The content that really impresses me is able to sell all three. Most brands’ content sells at least two. Let’s dig in to what these mean. Continue reading →

Blog / Internet Marketing / Pay-Per-Click Advertising — No Comments
10
Oct 12

Paid Search Mistakes

We spend a lot of time talking about SEO, but Evolve Digital Labs is also known for its ability to thrive in Paid Search. The beauty of this advertising medium is precision. To be more specific, Paid Search marketing allows a brand to target an exact audience. When a user is so much in need of a solution that he or she is willing to search for it, brands have an opportunity to respond through Paid Search. Keeping in mind the incredible data you reap from campaigns, the ability to start or stop instantaneously, and the blatant reality that everyone searches, it’s no wonder Paid Search is so prevalent. Of course, there are wrong ways to implement and manage paid campaigns:

Continue reading →

Blog / Internet Marketing / Pay-Per-Click Advertising — No Comments
22
Mar 12

“PPC” at Get Digital

This month we’ve been revisiting the different segments from last year’s Get Digital seminar. This article summarizes the final presentation of the day: Pay-per-click advertising.

Derek began by explaining that Google’s algorithm, the process by which it sorts and presents results (among other things), is a very complicated one to understand. If you want to use Google AdWords successfully, you have to actually know what you’re getting into. Business owners who start up a campaign in AdWords typically move forward with Google’s pre-defined settings. But is that necessarily what’s best? For example, Derek mentioned that Google might suggest you allow your ads to be shown on mobile devices. Sounds great, right? More spread, larger audience. But what do you think the chance is of someone converting if you don’t even have a mobile-version of your site? Slim to nada. Google wants your money, so they’re going to suggest the configuration that works best for them.

Non-believers of PPC haven’t succeeded in the search engine marketing realm. If you can grasp what it takes to harness the available resources and develop a holistic plan, then you will increase your ROI. Paid search grants brands the unique opportunity to reach users that are already interested – and even actively seeking a solution. We like that.

Watch a clip of Derek’s presentation in the video below.

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