A Few of Our Favorite SEO Tools

Have you ever sat down and thought about the tools that make your job easier? From a laptop, phone and Wi-Fi to search engines, Excel, PowerPoint, SlideShare, Dropbox and Microsoft Word.

The digital strategists and PPC managers at Evolve Digital Labs recently compiled a list of some of our favorite tools that make us more efficient and improve outcomes when it comes to SEO and SEM.

Google Adwords is at the center of most digital marketing campaigns. As a Google partner the Evolve team uses Adwords daily.

Included in Adwords are two features that make life easier and increase the cost-effectiveness of ad spending. Those are the Keyword Tool and Traffic Estimator.

Keyword Tool provides search volume for keyword lists, however the values it returns are estimates and can be wildly inaccurate especially for low-mid search volume terms.

A better solution to get the true search volume is to use the Traffic Estimator tool. We do a traffic estimate for sites and keyword lists using the maximum bid ($100) to get the true search volume for those terms.

If your keyword list is large, (>2k) you can still use this method via the Adwords API and a little scripting know-how.

SEO Mofos Search Snippet Tools  helps quickly visualize and show examples of what SERPs will look like.

Mofo Snippet

Microsoft SEO Tools are helpful options for improving Bing SEO, as most other tools available are geared to optimize for Google.

Excel sheets are something Evolve’s PPC managers pour over hourly scanning thousands of keywords and search queries for clients like Merck and Charter Spectrum. It helps to have a few easy tricks to make working with Excel and endless data a little easier.

The Pivot Tables function allows users to look at account data for top-level analysis like campaigns, or ad groups. It can also quickly drill down all the way to keyword level to find which KWs are either driving the success of a campaign or holding it back.

The Find/Replace tool helps clean up data, which is one of the most important keys to big data sets and being able to quickly analyze and make accurate cost-effective decisions.

Everyone knows how to use VLOOKUP and what it does, but a free add-in in Excel called Fuzzy Lookup can help by matching up two datasets. Like Vlookup, Fuzzy can compare two unique columns between 2 sets of data. However Fuzzy can match up two columns from each side. So you can match First Names, and Last names that may not be in the same columns without concatenating. Fuzzy is free and takes a little practice to understand how it works. There is a limit on the size of data but for a couple 100,000 rows of data it works great.

All of our clients undergo an audit to identify opportunities for growth. “Found SEO Tool” (UK) is a straightforward audit resource that provides insight into what to fix on a website, like Screaming Frog it’s used more for analysis than an SEO road map.

Webmaster Tools are critical during the audit phase; we use those insights to highlight the next steps. We pay incredibly close attention to impression data, query data and CTR to analyze organic performance and potential.

Onsite improvements and shortcomings are identified with several Google resources, including the Page Speed and mobile friendliness tests.

Those are just a few of our top tools, to learn more about how we can put them to work for you get in touch with us. If you’ve got a unique ‘go to’ SEO/SEM tool that you’d like to share, let us know!

 

 

What’s Causing Your Site’s Traffic Problems?

During the fall of 2012 Strategyn was trying to determine the root cause of an organic traffic drop. What was originally thought to be the cause of this drop, was algorithm changes, however insights from Evolve Digital Labs revealed the issue to be a recent website redesign.

By happenstance Strategyn’s team came across an article by Evolve Digital Labs, related to another site, it specifically addressed how duplicate content errors impact traffic and rankings.

Strategyn called us, and we got to work. An initial consultation exposed errors, and how those errors were significantly impacting traffic. Strategyn then ordered a complete website audit.

An audit by definition sounds scary and boring – “An official inspection of an individual’s or organization’s accounts, typically by an independent body.” However, audits are the biggest factor in turning around traffic and implementing the best practices for growth.  Get beyond the audit fear and embrace the target goal of a fully optimized site.

We determined the redesign altered website copy, causing technical errors which decreased traffic. Strategyn lost equity as a result of the redesign, because URL structures were different, and not properly redirected to new pages.

Evolve provided Strategyn with a roadmap to solutions, including URL redirecting and internal linking.

The next steps focused on developing a solid strategy, which would lead to growth. Generating content and assets with customer-language in mind helped determine key innovation terms. By changing a historic timeline image into text search equity improved. By leveraging Google Suggest key terms from instant results micro conversations on Strategyn’s site were supported.

Another component of the audit found PPC campaigns were not properly optimized. Opportunities for traffic and conversions were being missed because Strategyn was bidding on single word or even number terms.  The Evolve team helped segment keywords and identified the primary customers needs through keyword research, thus allowing for singular focused paid ads, rather than ads for broad topics.

Strategyn has since seen a 200% increase in website traffic, plus and increase in conversions and new business leads.

Strategyn-1_3

The methods implemented were built around information and data shown in the audit. While there are always suggestions available and a variety of alternatives to an in-depth audit those ‘quick fixes’ won’t identify the true potential for online growth.

To learn more about the best outcomes from an Evolve Digital Labs audit contact us today.

Evolve Digital Labs one of the "Fastest-Growing Companies"

“Daring, focused and determined.”

Those are the words Inc. magazine used to describe Evolve in making the 5000 Fastest-Growing Private Companies. For the 2nd time. Apparently a rarity.

Screen Shot 2015-08-12 at 9.56.57 AM

Evolve Digital Labs ranked 479th on the list of 5000 companies, with 973 percent growth, up from last year’s survey. To make the elite list companies must have grown at least tenfold over the last three years.

We once again join the list of alumni like, Intuit, Zappos, Under Armour, Microsoft, GoPro, Timberland, Patagonia, and Oracle among others.

Included in the 2015 rankings are powerful brands including Fitbit, Smashburger, Bowlmor AMF, Planet Fitness, Giftcards.com, RadioFlyer, Box, and Mindbody.

To explain this growth Evolve’s President, Derek Mabie puts it this way, “Our operation and strategy is unique for the industry. We are not trying to be an agency in the traditional sense. We’re business consultants, reviewing and changing how businesses get their jobs done.  We make online growth easy.”

Evolve Digital Labs has identified and strategically stepped up to meet needs online.  Our process is toevaluate digital media marketing investments and to offer solutions to ensure that those investments are maximizing revenue and adding value. Apparently when you’re obsessed with growth on your client’s behalf it naturally leads to our own growth. We’ll take it. Thank you to our clients who have made recognition like this possible.

Our success is your success.

 

Evolve Digital Labs One of the "Fastest-Growing Companies"

“Daring, focused and determined.”

Those are the words Inc. magazine used to describe Evolve in making the 5000 Fastest-Growing Private Companies. For the 2nd time. Apparently a rarity.

Screen Shot 2015-08-12 at 9.56.57 AM

Evolve Digital Labs ranked 479th on the list of 5000 companies, with 1,000 percent growth, up from last year’s survey. To make the elite list companies must have grown at least tenfold over the last three years.

We once again join the list of alumni like, Intuit, Zappos, Under Armour, Microsoft, GoPro, Timberland, Patagonia, and Oracle among others.

Included in the 2015 rankings are powerful brands including Fitbit, Smashburger, Bowlmor AMF, Planet Fitness, Giftcards.com, RadioFlyer, Box, and Mindbody.

To explain this growth Evolve’s President, Derek Mabie puts it this way, “Our operation and strategy is unique for the industry. We are not trying to be an agency in the traditional sense. We’re business consultants, reviewing and changing how businesses get their jobs done.  We make online growth easy.”

Evolve Digital Labs has identified and strategically stepped up to meet needs online.  Our process is to evaluate digital media marketing investments and to offer solutions to ensure that those investments are maximizing revenue and adding value. Apparently when you’re obsessed with growth on your client’s behalf it naturally leads to our own growth. We’ll take it. Thank you to our clients who have made recognition like this possible.

Our success is your success.