We spend a lot of time talking about SEO, but Evolve Digital Labs is also known for its ability to thrive in Paid Search. The beauty of this advertising medium is precision. To be more specific, Paid Search marketing allows a brand to target an exact audience. When a user is so much in need of a solution that he or she is willing to search for it, brands have an opportunity to respond through Paid Search. Keeping in mind the incredible data you reap from campaigns, the ability to start or stop instantaneously, and the blatant reality that everyone searches, it’s no wonder Paid Search is so prevalent. Of course, there are wrong ways to implement and manage paid campaigns:
So you’ve started your Paid Search campaigns, and you are seeing acceptable performance results. You have diligently created your campaigns and ad groups with both general and specific keywords and are driving consumers to targeted pages within your website. What is the next step in improving your campaign? Continue reading →
This is a question we hear a lot. The term “landing page” has different meanings to different people, but Evolve has a simple understanding of this specific on-site feature. A landing page is the part of your website that a searcher is directed to from the search engine results page. We typically refer to landing pages when we create PPC campaigns because those ads are triggered by very specific keywords – thus condensing the audience of searchers to those who will be likely to click through.
This month we’ve been revisiting the different segments from last year’s Get Digital seminar. This article summarizes the final presentation of the day: Pay-per-click advertising.
Derek began by explaining that Google’s algorithm, the process by which it sorts and presents results (among other things), is a very complicated one to understand. If you want to use Google AdWords successfully, you have to actually know what you’re getting into. Business owners who start up a campaign in AdWords typically move forward with Google’s pre-defined settings. But is that necessarily what’s best? For example, Derek mentioned that Google might suggest you allow your ads to be shown on mobile devices. Sounds great, right? More spread, larger audience. But what do you think the chance is of someone converting if you don’t even have a mobile-version of your site? Slim to nada. Google wants your money, so they’re going to suggest the configuration that works best for them.
Non-believers of PPC haven’t succeeded in the search engine marketing realm. If you can grasp what it takes to harness the available resources and develop a holistic plan, then you will increase your ROI. Paid search grants brands the unique opportunity to reach users that are already interested – and even actively seeking a solution. We like that.
Watch a clip of Derek’s presentation in the video below.
Retargeting is a valuable tool that can be integrated into your digital marketing plan in order to convert consumers at a higher rate than with traditional online marketing vehicles. It is a great supplement to your SEO, PPC, Display and overall interactive strategy. It allows a marketer to serve up banner ads on display network websites across the Internet to users who have visited a certain website or web page (which you can read more about here). One type of Retargeting provides marketers with a way to reach potential customers based on what they’ve looked for online. Continue reading →
Lately I’ve been stuffing my brain with as much [Search](http://evolvedigitallabs.com/services/search/ “http://evolvedigitallabs.com/services/search/”) knowledge as possible. It takes me back to the days of college general education courses, which pried me from my element and exposed my weaknesses. I’m really into literature, words, and language. Let’s discuss the internal conflicts of Fahrenheit 451. Please, though, don’t make me mess with fractions. Continue reading →
Building out your Pay-Per-Click marketing campaign for success takes some time and effort. Once you’ve identified the opportunity for PPC, the next steps consist of keyword research, campaign structuring and compelling ad copy writing. Before moving along any further you’ll need to select the search engine of your choice in which you’ll invest your budget. Most advertisers choose the Google AdWords platform due to its market share (over 80% globally). Microsoft Advertising via the Bing search engine is an alternative Pay-Per-Click marketing platform that can be leveraged for specific clients in niche industries. Continue reading →
There are a variety of marketing channels available to advertisers on the web today. Although a handful of those are efficient enough and provide a good Return-On-Investment (ROI). Pay-Per-Click Marketing offers an intelligent approach to Search Engine Marketing without breaking the marketing budget. If utilized properly, it can provide qualified traffic visitors to your domain that are specifically interested in your products and services. Experienced advertisers exercise a tactical approach to squeeze out the most of their PPC campaigns. As a beginner, though, you may be confused as to how you can strategically execute and shape the performance of your own account.
Internet marketing has become an important part of any marketing plan in today’s fast paced advertising World. Traditional media methods are exercised less often due to ineffectiveness and high cost. The increased volume of internet users has reflected on search marketing and caused it to play a vital role in your online success. If serious about your online exposure and reach of target audience, then perhaps the terms PPC and SEO are something that you’re familiar with. Pay-Per-Click Marketing and Search Engine Optimization offer cost-effective and efficient ways of advertising for your products and services. Continue reading →
Pay-Per-Click marketing offers immense features and options for targeting a specific audience in search engines. Platforms such as Google AdWords and Microsoft AdCenter give advertisers the ability to market products and services to select search engine users. As of the last few years location targeting was added as an additional feature to these individual platforms giving marketers the ability to advertise within a specific region by leveraging Google Maps and Bing Maps. Some top features available via location targeting consist of radius, multi-point, and polygon shape audience targeting. This last feature is an advanced option for all online advertisers to reach a specific target audience within a secluded geographical area. Recently Google decided to make some significant changes to location targeting in the way you can geo target your audience inside the Google AdWords platform.