Last week we mentioned how to use keyword research organically. While it may seem elementary to some, the reality is Google’s algorithm has changed in the past couple years, forcing some brands to think twice about the way they are using (and sometimes abusing) SEO elements like keywords. (If this is you, be sure to check out the post so you know where you can safely use keywords on your site.)
Today we’re going to dig into link building, or outreach, as it’s often referred to in 2013. Even if you haven’t purchased links for your site, there’s a pretty good chance your old methods are quickly fading into oblivion. So let’s look at a brief overview of which tactics are losing their relevancy and what you can do to get back into the game. Continue reading →
We’re more than a month into seeing the effects of Google’s Penguin Update. Hopefully you’re one of the many webmasters who have breathed a sigh of relief with each Google Analytics log-in. But if you’re not, you should have started the humbling journey to recovery by now. 