Matt Cutts announced on Monday that there are some pretty big changes in the Google algorithm coming down the pipes, as Cutts calls it: Penguin 2.0. Exact release date is TBA, but it sounds like it will be coming in the summer months.
In the past, algorithm updates have only been revealed when they are significant. This one was announced ahead of time and labeled with a 2.0, not a 1.6,7,etc. – so we can expect that the SERPs will be shifting indefinitely pretty soon. Some brands will likely see improvements in their search performance, while others less fortunate may fall off the radar completely. Continue reading →