Pay Per Click Advertising | Evolve Digital Labs

Pay per click advertising (PPC) is an internet advertising model used to direct traffic to websites in which an advertiser pays a publisher when the ad is clicked.

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Tips for PPC Analysis

Specificity is Key – Exact Match Type Guidance

With Exact Match Type, advertisers can ensure their ads potentially appear for customers who are searching for either the keyword (or close variations of that exact keyword.) Out of the four available keyword matching options, this gives advertisers the deepest level of control over precisely who is seeing your ads