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Blog / Related Search / Related Website Optimization / SEO — No Comments
18
Dec 12

SEO Audit Flow Chart

By
Emily Wisely. Find her on Twitter!

Overview of an audit:

As an agency, we’re not comfortable suggesting tips and tactics for ranking if we don’t know what’s holding a site back in the first place. As a brand representative, you shouldn’t be comfortable paying an SEO to do his or her SEO thing without knowing what is wrong with your website in the first place. An SEO Audit provides a starting point.

A proper audit thoroughly investigates and reports a website’s ability to be crawled effectively by search engine bots. These bots, or “spiders,” in turn assess a site’s authority and relevance so the pages can be presented to users who are searching for answers. Continue reading →

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13
Dec 12

SEO Audit Case Study

SEO is more often than not a slow and steady race – but it’s always exciting to see speedy results when our recommendations are carried out. Today we’re proud to flaunt an SEO Audit case study. Implementation of our findings is often a task that spans several months and sometimes years, so it can take a while to see results on a large scale. SEO, remember, has evolved into the act of transforming your website into one that deserves to rank well. This accomplishment is not easy to achieve. Continue reading →

Blog / Related Analytics / Related Website Optimization / SEO — No Comments
11
Dec 12

Segment Organic Traffic with Landing Pages

You probably associate the term “landing pages” primarily with pay-per-click advertising (PPC). Landing pages are critical to a successful PPC campaign because they segment visitors, thus yielding keyword-relevant results pages, increasing conversion rates, and lowering the cost-per-click (CPC) of the ad.

Each ad campaign corresponds with its own unique landing page that is relevant to the ad and stripped of any distracting links or messaging.

Landing pages aren’t just for PPC, though, which is why this post is entirely about using landing pages for organic SEO segmentation. Here are a few tips for building some bomb-ass organic landing pages:

Continue reading →

Blog / Internet Marketing / Related Analytics / Related Website Optimization — 1 Comment
7
Dec 12

B2B Landing Page Optimization Webinar: Overview

On Tuesday I tuned into a webinar hosted by Tim Ash of SiteTurners and Oli Gardner of Unbounce. These gentlemen are experts in conversion rate optimization, and have a very impressive portfolio of happy clients. That said, I was stoked to listen in and pick up some tips.

Tim jumped right into it by listing the most critical components that make up successful B2B landing pages:

  1. Appearance. It didn’t come to a surprise to me when Tim pointed out that the design of a website reflects the personality, competence, and relevancy of the brand.
  2. Clear calls to action. When pages are too cluttered with text or links, it’s difficult for users to know where to move next.

Continue reading →

Blog / Related Search / Related Website Optimization / SEO — No Comments
26
Sep 12

Is Duplicate Content Killing You Softly?

We’re often asked about duplicate content. What is it? How do I remedy this blasted predicament? It can be overwhelming to discover how many pages on your site Google considers to be duplicate versions of each other – but hopefully this post will assure you that the solution is well within your grasp.

Continue reading →

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26
Jul 12

Writing URLs the right way

When it comes to URL structure, the name of the game is clarity. Search engines (as well as users) appreciate being able to grasp what a page is about just by looking at the URL. Here are a few tips to keep in mind:

Trim the fat

Keep URLs as precise as possible. Blog post titles can often make this difficult to achieve, but if the URL is made up of a string of words like /things-to-do-in-chicago-for-new-years-eve, people and search bots will at least be able to grasp the contents of the page. Plus, that particular URL contains keywords that will boost its ability to rank. Continue reading →

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19
Jun 12

There is no “one-size-fits-all.”

Cat in the Hat with Laptop
Some are big; some are small.
Some are short; some are tall.
SEO audits help us all –
to analyze a site’s performance based on search engine algorithms.

Wow, that sucked. How do you do it, Dr. Seuss?

The point I’m trying to convey is that site audits can come in all kinds of different shapes and sizes. Granted, there are many common themes that SEO companies touch on when analyzing a site, but no two audits should ever be identical. The way an SEO firm approaches a particular site’s audit should be unique to its industry, type of site, and the core purpose of its pages. Continue reading →

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4
Jun 12

SEO Audit Checklist

SEO audit checklist

Performing a site audit is a tedious job, at least if you do it right. Sure, there is software that alerts you of errors and warnings when you punch in a URL, but those tools can only take you so far. It requires a human eye to critique the layout, richness of content, and elements of a website that just aren’t cutting it. Additionally, you must compare the site you’re auditing to its competitors in order to gauge, well, how it compares. All of that is time consuming – but absolutely essential. Continue reading →

Blog / Related Search / Related Website Optimization / SEO — No Comments
4
May 12

New SEO Audit for Victims of Google’s Penguin Update

Penguin
You’ve likely been hearing a lot about Google’s latest algorithm change, the Penguin Update. As an attempt to further advance the search engine’s efficiency, the Penguin Update primarily affects those websites that have been treading shady waters, such as keyword stuffing, mass link exchanging, cloaking, and just about any activity that is intended to trick the search engines into thinking that a site deserves to rank higher than it actually does. Continue reading →

Blog / News / Related Search / Related Website Optimization / SEO — No Comments
25
Apr 12

How to Vote Re: Will’s post – Politicians don’t get it!

Will Critchlow’s post on Distilled’s blog yesterday piqued our interest and got some of us at Evolve thinking. Entitled “Black hat politics: online dirty tricks,” it covers a list of ways political candidates manipulate the campaign process. Politics leave a poor taste in the mouth of the general public, and for good reason. Reading Will’s presentation made it clear that the cheap shots are only amplified with the new digital resources available. You thought elections were messy before? This age, as Will described, provides opportunity for candidates to tactically attack opponents via social media impersonation, the viral spread of rumors, and retargeted ads. Continue reading →

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