SEO | Evolve Digital Labs

SEO stands for search engine optimization. It is the use of various strategies and tactics in order to increase the quality and quantity of visitors to your website by organic (unpaid) search engine results.

What Is Google Ads? It’s The New Google AdWords & It’s Here To Stay

It shouldn’t be shocking news to anyone when I say, the world of PPC and Google Ads marketing is in a constant state of evolution. Year after year, marketers are presented with new bidding strategies or advanced and comprehensive targeting practices and they’re expected to embrace them if they want to succeed.

Well, this July Google decided to evolve the PPC game once again. In a branding effort to simplify their marketing platform, Google has changed the name of their online marketing platform from Google AdWords to Google Ads.

It may take some time for the paid search and SEO world to transition into using Google Ads in their everyday language, but marketers need to act fast in their written communication for Google Ads.

If your organization is producing content about Google marketing and still utilizing the former name of "AdWords" instead of "Google Ads," you could be missing out on key customers in your digital marketing strategy as well as taking a step to create valuable content at a lower cost.

So, where can your organization make improvements in your written content so you can speak to your true market audience and show Google’s algorithm that you’re aware and taking part in their rebrand?

Utilize the written usage of Google Ads in these aspects of your branding:

  • On your website
  • In your emails
  • In your blog content
  • In your Google Ads content
  • In your social media posts

It has taken some time for marketers to embody the new branding, but the online community is adapting faster than most would have imagined.

Check out the chart below to see some data around how quickly Google Ads is taking the online community by storm.

google ads keyword research

This shows marketers one thing, now more than ever, we need to embrace and embody change at blinding speeds if we want to stay as far ahead of the competition as possible.

If your organization has any questions or concerns over Google’s rebrand or if you’re wondering how to best strategize this into your content marketing strategy please reach out to Evolve Digital Labs for your free consult.

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SEM / SEO Crossword Challenge

Put your SEM / SEO and PPC knowledge to the test with this fun and challenging brainbuster.

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The Future of Medical & Healthcare Marketing: Local SEM + Organic SEO

Healthcare marketing caters to an increasingly advanced patient in the medical industry. Is Local SEM & Organic SEO the Future

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Understanding HTTP Error Page Types & How To Fix Them

Raising your Quality Score and website conversions mean absolutely nothing if your customers are experiencing a HTTP Error Page when they visit your site.

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SEO Tricks: Create Keyword URL Combos To Boost Profits

Make your URL keyword-friendly and your keyword URL friendly as well. Designing a user-friendly URL improves your company’s traffic and conversion rates.

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What Google’s Mobile First Indexing Means For Your Business

You may have heard a lot of buzz around the phrase Mobile First Indexing. Let’s see how this change from Google impacts your business.

Stop The Marketing Waste: Lead Conversion & Turning Clicks to Cash

Tired of losing out on leads or you’re looking for a leg up over your competitors? Learn how to consistently increase your company’s lead conversion rate.

SEO Best Practices for a Successful Website Migration

Evolve Digital Labs complied an easy-to-digest guide for the website migration process. Don’t lose customers and profits due to search engine rankings.

Alexa, How Does SEO Work With Voice Search?

Voice search is becoming a bigger part of our lives each day. How can digital marketers optimize to accommodate this growing search functionality?

infographic explaining jobs to be done theory used by evolve digital labs

Jobs To Be Done Theory Used At Evolve Digital Labs – INFOGRAPHIC

Jobs To Be Done Infographic – How Evolve Uses The JTBD Framework

Jobs to be Done is a theory and framework that we have come to embrace, and we owe this to working with our client Strategyn. As a framework that makes innovation less mysterious, it can be applied in many industries. We use it to understand our clients’ customers on a deep level. From this, we can look for unmet needs that those customers may have.  Analyzing these segments of unmet needs leads to areas of opportunities. The combination of honing in on these opportunities and reducing the focus on needs that are already met creates a path for growth.

infographic explaining jobs to be done theory used by evolve digital labs

infographic explaining jobs to be done theory used by evolve digital labs