Editing Landing Page URLs

Many advertisers make the mistake of sending traffic to their homepage even though more specific and qualified content exists on site. To achieve your ad campaign goals sending customers to specific landing pages within your site is the best solution.

Using AdWords to make changes to the landing page and destination URLs for your ad copy is simple, and can make a huge difference in the success of campaigns.

AdWords offers several ways to do this using both the desktop tool or the web interface. Please note that when you modify a display or destination URL the quality score of all keywords will reset.

Edit Destination URLs Individually

Option One – Edit destination URLs individually, using the AdWords interface. This is simply a choice when creating or editing an ad. (Follow similar steps to edit Display URLs)

Editing Landing Page URLs AdWords

Follow these steps to edit URLs one at a time.

  • Choose the “campaigns” tab.
  • Select the “Ads” tab.
  • Click on the specific “Ad text” you need to adjust
  • Modify the URL.
  • Save.

 

Edit Destination URLs in Bulk

Option Two– Edit destination URLs in bulk within the AdWords interface. You do this by selecting all the ads you want to modify, clicking the edit tab and then making the changes.

Here’s a step-by-step on how to edit the display URLs or landing page URLs for multiple ads at once:

  • Choose the “Campaigns tab.
  • Click the“Ads tab.
  • Check the box next to any ads you want to edit. You can also select all ads by checking the box in the menu bar.
  • Click “Edit, then choose “Change text ads
  • In the window that appears, you can find and replace, add, set or change the case of your landing page URLs.
  • Make sure to save.

Editing URLs in Bulk AdWords

Option Three – Using the AdWords Editor desktop tool, you can edit both individually and in bulk. This is the recommended method since you can check all changes before you upload them into AdWords.

It’s important to keep in mind whichever editing method you use, the quality score of keywords within the ad group will reset when you modify the URL. Resetting the Quality Score will temporarily decrease traffic volume. We suggest managers increase Avg. CPCs to maintain your desired position. The duration is not finite and varies greatly based on available traffic and quality of your account.

Destination URL for Tracking

AdWords itself offers extensive data for you to optimize your campaign. However, if you use a remote system to analyze traffic and clicks, you want to ensure your URL has proper tracking in place.

URL Options for Tracking

There are three main sections of the URL options tab, which will give you further control over your account, including ways to leverage tracking, to learn how your account is performing and how users are interacting with your site and landing pages.

Tracking template allows you to include tracking information automatically. These parameters get information about the about the source of your ad clicks. They can be added with {} to the final URL. It may be best to start with tracking templates if you’re just jumping into AdWords.

Custom parameter enables you to add your own tracking templates. These are an advanced type of tracking. Custom parameters can be added at the campaign level, ad level, ad group level, or keyword level and site link level.

The Test Button allows you to check your URL and make sure that the tracking you added still “works” to create a valid link.

If you have further questions about how landing pages URLs fit in the big picture of digital marketing, contact us at Evolve Digital Labs. We look forward to helping you reach your goals.

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