Case Study: Korte Construction
Although this B2B Construction company already had a solid public rapport, the poor economy was hurting the flow of new business. We helped this brand reorganize its service line based upon consumer demand.
Client Profile
Business Type: B2B
This B2B construction company worked primarily with military structures – but the poor economy prevented new business from circulating. In order to combat the loss, our client was forced to re-evaluate which service line would continue to present work, despite the economic state. This client focused strongly on construction for the Department of Defense, Education, Distribution Centers, and Retail.
How Did Evolve Help?
Strategies: PPC, Search
Evolve Digital Labs used keyword research to create ad campaigns that highlighted the general services our client offered. We soon were able to weed out the keywords and phrases that failed to bring qualified traffic to the website. With this new insight, we strategized new content that conveyed our clients’ expertise.
- We ran PPC campaigns to determine which service line was the most valuable
- We created content relating to those terms in order to yield organic traffic
- The advertisements led to robust landing pages that provided additional resources
- Although the broadness of terms was reduced, the organic traffic was of much higher quality.
"Evolve's presentation of analytics was the perfect way to ‘dial in’ to my target consumers while maintaining the numerical data to back it up."
-Todd Imming
Chief Marketing Officer
We used PPC insight to refine the sales funnel
PPC leads provided
insight for content creation
Number of clicks
for 2012
Cost per lead
for 2012
