Case Study: Large Telecom Provider
See how we helped a large telecom corporation save six figures on its PPC spending while simultaneously increasing lead generation.
Client Profile
Business Type: B2B, Webservice
This client of Evolve Digital Labs provides communication services, including Internet, telephone, and television, to small businesses across the nation. One primary way they acquire business is through leads generated via pay-per-click campaigns.
We observed that this client, as a result of allowing affiliate marketers to bid on its branded terms, was essentially competing with affiliates for its own terms. The competition caused the price of bids to rise, putting our client at a disadvantage.
How Did Evolve Help?
Strategies: SEO, PPC, Social Media
Evolve Digital Labs found a way to give control back to the client. We wrote a set of guidelines for the affiliates, which was to be implemented over a period of four weeks. This gradual transition allowed us to measure the impact of these new rules on business. By disallowing affiliates to bid on the client’s branded terms, we saw success in several ways:
- Dramatic decrease in the cost required to maintain first position
- Fewer commissions to pay to affiliates
- Click volume actually increased as spend decreased
"Evolve is a great partner. They consistently bring great, cost effective ideas to the table – things that are out-of-the-box, but workable, and that move our business forward. It is refreshing to have an agency who "gets it" and that I look forward to meeting with every week."
-Kate
The proof is in the numbers
Savings in PPC
over 4 weeks
CPC over 2 weeks
Number of clicks
over 4 weeks
