This week, we are proud to introduce Aaron Stevens as our new Senior Digital Strategist. His experience in conversion optimization and search marketing will help us continue to lead clients to success online. We are elated to have Aaron on board; the team is sure to benefit from his unique know-how. Read on to learn more about Aaron’s background and interests.
Tell us about yourself.
I went to University of Missouri – Columbia and received a BA in computer science. Cut my teeth at Monster Commerce/Network Solutions learning the basics of ecommerce conversion optimization and SEO helping hundreds of small and medium-sized businesses with their online marketing efforts. In 2010 I decided to take a chance at a small digital agency, aThe Loud Few,a eventually purchased by Moosylvania, a larger advertising/promotions agency located in St. Louis. There I was lucky enough to get some great experience contributing to digital strategies and heading search marketing and analytics for some amazing brands like Enterprise CarShare, Balance Bar, Cutter, Sapporo, Cohiba and Bacardi.
Most recently I led the marketing team at CrowdSource, a workforce as a service startup in Illinois, where we rebuilt a brand, created some great sales collateral and launched some awesome websites like transcribe.com and content.crowdsource.com.
On a given weekend, you will probably be:
Most likely attempting some DIY project, brewing beer or just spending time with family and friends.
What draws you to this industry?
I’ve always been very technology-oriented. I am nerd when it comes to having to know how things work, and I love solving problems. One of the most gratifying moments was on a Purina project where we had a campaign, “The Great Pet Debate,” where we influenced the nation to “vote cats” or “vote dogs” during the 2012 presidential election. Our team was able to watch how our fairly minor updates to the voting experience doubled conversion rates and ultimately helped us achieve our goals.
Mac or PC?
Mac – PC until a few years ago.
What is the last book you read?
I read the first few pages of the first Game of Thrones book…then I concluded I like the show better. I think Prey by Michael Crichton was the last one I finished.
If you could have a beverage with anyone in the world, who would it be?
Neil Degrasse Tyson or Richard Dawkins
Say we assign you Office DJ duty. What 3 artists would you be sure to play?
Well this week it might be The Bright Light Social Hour, Gary Clark Jr. and the Allman Brothers.
Is there anything else you want us to know about you?
Love to cook and BBQ, watch movies, obsess about cars and hoard tools.