Mobile First

In the U.S. two out of three smartphone users reach for their phones first thing, every morning. Not sure what that one person is doing? Neither are we.

There has been a lot of talk about the shift “to” mobile first. The only problem is we’ve already shifted. Mobile searches surpass desktop. Ad spend is following suit.

Emarketer predicts by 2019, mobile ad spending will rise to $65.49 billion, or nearly 70% of total digital ad spending and close to 29% of total media spending.

So how do organizations and businesses seize the opportunity the mobile-first world presents?

New AdWords Developments

  • Expanded Text Ads

Starting in October, Google will roll out it’s biggest ad creative change since introducing AdWords more than 15 years.  On October 26th, advertisers will no longer be able to create or edit standard text ads. All new ads will in the Expanded text ad format.  Google will still run standard text ads alongside the expanded text ads.

Expanded Text Ads
Current Text Ads
2x 30 Character Headlines
1x 25 Character Headline
80 Character Description2x 35 Character Description
2x Path (not including domain) Each with 15 Character Limit1x Path 35 Character Limit (including domain)
  • Make Smarter Investments

Advertisers will soon be able to set device specific CPA (cost-per-acquisition) goals and bids increasing the chances ads are served to the right customers on mobile, desktop and tablets.

Improve Mobile Performance

So how do you begin improving mobile performance? For your customers and your business?

Go straight to the experts.

Google, in partnership with firms like Evolve, is hosting an exclusive webinar about operating in a Mobile-first world.  Join us Wednesday, September 28th from 10:30 a.m. to 1 p.m.

Director of Google Performance Agencies, Tim Reis will share the latest mobile trends, research, and insights to help businesses reach customers in all their moments of need.

Grade AdWords

Check out the Evolve Digital Labs AdWords Grader. Grade your AdWords Campaign Performance.

Expanded Text Ads 

Expanded Text Ads are now running in an AdWords Beta.
Learn how they’ll impact clickthrough rate.