Looking for more detailed information on how add and forecast new keywords with your account? Check out this blog post.
It is possible to maximize a new term’s quality score—if not immediately, then very quickly. Here are four tips to help improve quality score for new keywords.
- Evaluate Terms – Determine if a new campaign or group is necessary before launch.
- Make it Relevant – Ad messaging should be directly related to the keyword, so browsers are more likely to click.
- Adjust Landing Pages – Landing pages should provide excellent customer experience and fulfill expected intent of the Search Engine Results page.
- Target Phrase or Exact Match – Doing this means that you will have an overall higher CTR and expected CTR.
While it may not be possible to predict 100% what a keyword’s quality score will be, with some practice, it becomes easier.
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