Case Study: B2B Consulting Company
Find out how an SEO Audit helped a B2B Consulting Company understand how to find Organic Search success in a matter of weeks.
Client Profile
Business Type: B2B, Consulting, Technology
Not every brand sees the immediate value in an SEO Audit, but this client proved to be different. After a website redesign, this B2B consulting brand noticed a dramatic drop in traffic.
Our client’s commitment to implementing the recommended on-site improvements post-audit allowed them to see a significant increase in traffic in a short amount of time. Not all companies make it a priority to take action once they receive our direction for revisions because they feel overwhelmed by the list of errors they previously didn’t know existed.
How Did Evolve Help?
Strategies: SEO Audit, Content Strategy, PPC Campaign, Landing Page Strategy
Our client signed up for an SEO Audit, so we quickly dived into examining the website’s pages and compiling best practices for future action. We explained that on-site errors and warnings were preventing the domain from being crawled by search engines as efficiently as possible. As part of the SEO Audit process, we also provided keyword recommendations for content creation and enhancement. We suggested the following next steps:
- Submit a sitemap to Google Webmaster Tools
- Remedy duplicate content, both in page copy and in title tags
- Fix 404 errors to ensure all links are active
- Incorporate keywords from our Keyword Research into the URLs
"It is so refreshing to work with a firm that actually seems engaged and happy to be doing what they are doing. What started out as a quick-fix has quickly turned into a long-term engagement. I am almost reticent to post this review as I want to make sure they still have time for us. If you want a firm that will get the job done, and get the job done right--then select Evolve."
-Lia H.
Marketing Manager
