Follow our lead. We spend conservatively
and reap big ROI.
It's hard to deny the benefits of Paid Search.
Find the customers that are ready now.
The beauty of Paid Search is that it allows you to target your ideal audience at the ideal time: when they’re in the mindset to buy. When they search for a solution, your brand will swoop in like a knight in shining armor. There are thousands of distressed damsels out there; don your horse and let’s ride.
Avoid spending cash on the wrong audience.
This may sound similar to the first point – but it brings a different light to the situation. As important as it is to target those in the position to purchase, it’s equally important to weed out the searchers who aren’t yet in that mindset. With the right match types, e.g. phrase, exact or broad match in combination with negative keywords, you can ensure that your ads are only shown when searchers are searching for relevant products.
Move forward faster.
Traditional ad campaigns take months to produce and disperse. PPC listings appear much faster, usually in a few hours. SEO has a longer lead time – which is particularly important when new sites are created or when ads need to be switched on and off for a campaign, promotion or stock changes.
Control the conversion path.
PPC campaigns, when implemented effectively, direct users to an optimized landing page. This strategy allows for a preordained path through the sales funnel.
Score more wins.
Unlike traditional ad spots, PPC advertising reaches the right audience at the right time – as a result, the conversion rates skyrocket. Can we prove it? Of course. Digital success is always tracked.
Spread brand awareness.
Even if users do not click through to your ad, they will at least be exposed to more of your brand than through SEO efforts alone. This can be useful for generating brand awareness during the launch of products or major campaigns.
Let’s talk about your PPC needs
Start the right way.
Before building out a PPC campaign, we have to do some research: What’s your business about? How can you compete with your competitors online? Which services are you trying to promote? We ask a lot of questions – it’s the only way we’ll work with you. Find more about what to expect in the PPC Campaign audit (link to ppc-campaign-audit).
Build smart campaigns.
The audit is only the beginning. Once we’ve aligned goals, established keywords, and compared the competition’s efforts, it’s time to build out the campaign. It’s not as quick and easy as it’s been in the past, though. Learn all about the careful procedures we follow in order to maximize the return you get from this investment.
Control your affiliates.
Affiliate marketing can have its advantages – but sometimes the sites that work on behalf of you end up wreaking havoc in the Paid Search realm. Many brands, in fact, do not even realize how often affiliate marketers practice malicious tactics to beat the system. We are more than ready to help you control the behavior of your affiliate marketers – visit this page to learn more.
Direct marketing used to consist solely of junk mail and email spam; today we have the capacity to narrow down marketing efforts to a very niche group of searchers: those who have already visited your site. Retargeting is essentially a friendly reminder: hey, remember us? We have what you’re looking for! Find out more about this innovative service here.
Ready to put your budget to work?