Paid Search isn't about traffic.
It's about conversions.
The most exciting aspect of paid search is the ability to target only the audience that will not just click – but ultimately convert. Unfortunately, too many brands that use PPC efforts do not understand the importance of daily campaign management, so ineffective ad messaging or poorly-converting landing pages go unnoticed and unfixed. Evolve’s team of Google AdWords-certified paid search experts is devoted to ensuring your marketing dollars are spent as efficiently as possible. Your goals become our goals.
- Turn keywords into profit
- Drive traffic to strategic landing pages
- Daily campaign management
- Avoid spending cash on the wrong audience
- Google-certified paid search specialists
- Cross-vertical experience
Start the right way.
Before building out a PPC campaign, we have to do some research: What’s your business about? How can you compete with your competitors online? Which services are you trying to promote? We ask a lot of questions – it’s the only way we’ll work with you. Find more about what to expect in the PPC Campaign audit (link to ppc-campaign-audit).
Build smart campaigns.
The audit is only the beginning. Once we’ve aligned goals, established keywords, and compared the competition’s efforts, it’s time to build out the campaign. It’s not as quick and easy as it’s been in the past, though. Learn all about the careful procedures we follow in order to maximize the return you get from this investment.
Control your affiliates.
Affiliate marketing can have its advantages – but sometimes the sites that work on behalf of you end up wreaking havoc in the Paid Search realm. Many brands, in fact, do not even realize how often affiliate marketers practice malicious tactics to beat the system. We are more than ready to help you control the behavior of your affiliate marketers – visit this page to learn more.
Direct marketing used to consist solely of junk mail and email spam; today we have the capacity to narrow down marketing efforts to a very niche group of searchers: those who have already visited your site. Retargeting is essentially a friendly reminder: hey, remember us? We have what you’re looking for! Find out more about this innovative service here.