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Find the influencers
These are the people who know what they’re talking about. Their opinions actually have depth and influential capabilities (hence the name). By encouraging your online brand advocates to post reviews and blog about your brand, you will obtain a greater reach to the right audience: your current and potential customers. If you don’t know where to start, that’s no problem. Evolve can help you identify your brand Influencers, discover what they like or loath, and assist in creating brand dialogue. We can help you cater to Influencer needs and encourage them to post reviews.
Join the conversation:
Once you’ve encouraged customer feedback, supply them with a prompt, sincere follow-up. It will strengthen the relationship you have with customers- and it could even neutralize the effects of a negative comment. The result will be increased review averages, which build your brand into an unshakable formula. Unshakable. We like the sound of that. Some might call us the Bearers of Bad News. Well, we prefer The Representatives of Reality. Ignorance might be blissful, but it certainly doesn’t produce conversions. Confront the smack talk (I think that’s what kids call it these days) and show your unrelenting dedication to customer satisfaction. Remember these wise words from… your high school cheerleaders: Be aggressive. Be, be aggressive.
Evolve is founded on these principles: we will work with your brand to build and manage a positive reputation for you in the digital world. This will strengthen the use of your marketing dollars, resulting in better conversion rates and a better return on investment.
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>> Website Optimization
You like to think that your brand’s reputation is flawless and that your customers’ experience was tweet-worthy (in a good way). Unfortunately, Evolve feels obligated to wake you from this deceptive dream. Consider this a figurative pinch: if your business continually fails to jump up the search engine ladder, then there very well may be a problem with your company’s online reputation.
Google substantially revolutionized the use of search engines. Arguably the single greatest impact that it has on its loyal users is the power to fully influence which sites are clicked and which are looked over. Consumers trust in Google to deliver the most relevant data, thus empowering them to make smarter purchase decisions. Positive social impressions may determine Google’s analysis of your brand. Google even pulls user reviews (and additional information) of your company onto its site. Through social media, we now have a worldwide forum on which we display our experiences and opinions… sometimes at terrifying magnitudes. Are you cringing yet? Maybe you should be. This is why it is vital to address reputable management as early as possible.
How should we approach this shift?
If your brand has few online reviews, be cautious. Dissatisfied customers are more likely to voice their negative feedback- and all it takes is a few to tarnish your company’s reputation. The best way to prevent this is to develop an offensive, proactive approach. Engage customers, both satisfied and otherwise, and encourage them to voice their opinions publicly (and shortly after the sale).
Are you asking for it?
Don’t be disheartened by a few negative reviews; some bad experiences are simply unavoidable. More importantly, though, don’t shy away from social criticism. Your best bet at damage control is to open the pipeline of communication. Allow (and encourage) your customers to deliver feedback, whether positive or negative, and assure them that you are listening. People are brutally honest online, which can be intimidating to business owners. However, having raw feedback at your fingertips is truly a modern convenience. Here’s additional good news: the more reviews you accumulate, the heavier the weight of your brand. And that extra sense of reliability will bump you ahead of your competition. It’s digital trust.
What is my brand name worth?
The equity of your brand depends on how much you effectively manage your reputation. Ads were once a reliable method for boasting your abilities and reputation. Not anymore. If someone wants to know the truth (or an unbiased opinion), he or she will google a company. When your brand name, rather than products or services offered, is searched, there is a much higher perceived value for your company, resulting in a loftier potential for conversion. A specific pursuit of your brand is quite an accomplishment, but it does not mean your job is complete. It’s important to maintain market share by capturing searchers looking for your brand. After all, you can’t mount “the fish that got away” to your wall. To grow your brand, your goals should consist of turning non-branded keyword searchers (ie: customers not searching for you specifically) into customers as well. See how Evolve helped one company manage its reputation.