Your website should play a critical role in your business’s ability to reach business goals. Whether your goals include generating more revenue, acquiring a greater share of your market, or simply maintaining your role as a market leader, your website is critical to achieving success.
Your Website is a Product
You should view your website as a product. And like the products or services you offer, your website should be executed to a standard that represents your organization. Improving your site performance to match the quality of products and services begins with an audit. An audit will identify on-site errors that create barriers to success.
In addition to examining your site’s performance internally, your audit will also include the discovery of your true market size that represents your opportunity for growth. Reaching business goals from your website is difficult when goals created do not align with the online opportunity.
Your Website to the Right Audience
The primary function of any individual searching online is to complete a specific job. Creating a customer map will identify what assets and content need to be present on your website. By addressing the needs of individuals in later job steps, your website will increase performance and contribute to business goals by driving more qualified traffic.
Your Website as a Profit Center
Knowing how your website should message to your primary customer, leads to the creation of an acquisition model. This model will be the framework used to understand where you should include placement to attract your primary customer while keeping acquisition costs lower for greater profitability.
A customer dashboard continually evaluating your acquisition efforts will be possible through your custom dashboard reports on metrics as they contribute to revenue. Dashboard reporting will provide guidance and confirmation that the day-to-day efforts to improve your business are the right steps to be taken. Using real data, business decisions can be made intelligently and accurately to ensure that your website is assisting your business in reaching its goals.