You understand your website's flaws.
Let's build out a Search plan.
If you are aware of your brand’s Search opportunity and you believe in the power of inbound marketing, you are off to an excellent start. But you’re still stuck. You wonder: How do I turn keywords into conversion machines? Or what about setting up an outreach program?
Most companies launching a search marketing or inbound marketing campaign need guidance.
The SEO Blueprint is Evolve Digital Labs’ game plan for your site’s performance. After an SEO Audit, we will help you design additional content and features that make sense for your business goals. We can also help you implement the ideas we generate together. Throughout the process, we openly share our know-how with clients so they can apply it to future website revamps.
- Turn keywords into conversion machines
- Set up an outreach program
- Increase site performance
- Build out content
- Understand Search
So you have heard about the king, content – probably more times than you cared to. What could your dot-com possibly contribute that is not already floating in the www?
There is always an excuse to not go there, to not put forth the effort. But we think those excuses are pathetic. Evolve Digital Labs will guide you through tough decisions and other inevitable obstacles.
We can help you understand the difference between content product and purpose. We will give your company the framework and confidence to create effective content.
Content strategy has to be correct. There are not many classifications online except swing and miss. The data, mixed with industry insights, should drive the strategy. The end consumer should drive the function and form. In other words, we will ask you over and over and over again: is this what your searchers are seeking? Does this whitepaper or this tool provide obvious value?
- How frequently should we create content?
- What type of content should we produce?
- Why would anyone care?
- Does your organization suffer from the blinking cursor syndrome?
The effort you pour into a solid content strategy will pay off – but you have to give it a push. Link building is a strategy that enables you to spread brand awareness and expertise. Through link building, you will find the right people, communities and websites.
Link building isn’t just connecting the dots, which only requires a pencil and paper. It isn’t as simple as turning up the volume; there’s not a knob or a switch. Link building relies primarily on the quality of content produced; if it’s good enough for your customers, the content will be good enough for others. Sharing your product (whether an infographic, whitepaper, or interactive tool) will benefit other brands – and your website will in turn reap the rewards. For most companies, transferring equity from the pavement to social networks is a significant task. Most brands are not Oreos or Coca Cola. Link building requires premeditated preparations:
- Who would be interested in sharing my content?
- How do I keep them interested for more than a day?
- Who has the time to run link building or social media campaigns?
- How do other companies do it?
Having the key data in hand from our audit and a winning content strategy, identifying a course for online connection will seem far less intimidating. It is really this simple:
Part 1 Evolve Digital Labs provides you with a list of domains, organizations, communities, and influencers. Part 2 Evolve Digital Labs will construct an outreach campaign to provide the framework for initial communication. Part 3 Evolve Digital Labs gives you the tools to efficiently follow up.
The Conversion Path
Let’s say you have developed the right content strategy for the right audience. What happens when a visitor actually hits your site?
When the first impression lasts a fraction of a second, you need to be ready. We move faster than ever in this age; no one is going to wait five seconds for a website to load. No one will spend more than two blinks scanning the page for a “click here.” You’ve got one shot with each consumer; let’s make it count.
An organic landing page will attract a wide audience, so it’s critical that you provide multiple conversion paths for visitors at any point in the purchasing process. In other words, a strategic landing page will link to Contact Us. But not everyone will want to do that (harsh words, but truth), so make sure to also link to parts of your website that convey expertise or explain particular products or services in greater detail (e.g.; Resources page, client testimonials, or case studies).
- Are your landing pages speaking to the consumer – not industry peers?
- Do they reflect credibility?
- Are the calls to action evident?
- Are there elements you can measure for effectiveness?
We are excited to introduce you to the characteristics and creation of a successful conversion path.
It isn’t just about jumping high in the search engines; it’s about being found in all the right places.
Some of us need maps, sometimes we need a picture, and sometimes we need a video of a map and pictures. It’s all out there in the search engines. For more than 3 years now search engines have been integrating maps, videos and images inside the results pages. With the significant increase in mobile users and video consumption, we have grown dependent upon these extras we refer to as “Vertical Search.”
This part of the SEO Blueprint is really about maximizing the SERP real estate you are eligible to dwell on so you can reach as many people as possible. It doesn’t just happen, though. It starts with a strategy. The good news: Vertical Search is a realm that most brands fail to chase strategically.
Things to consider before developing a Vertical Search strategy:
- Which specific area is most relevant to your business?
- What are competitive brands doing to stand out in Vertical Search?
- Which keywords to rank for in Vertical Search
Buckle up; the fun is just beginning
Once a content strategy is in place, efficient link building has raised your site’s authority, and traffic is consequently increasing, it’s time to get a little nerdy.
Google Analytics offers a robust reporting interface. Maybe a little too robust. If you’re not in the habit of checking the data every day, it might be because it can be overwhelming. And most of all: time consuming. Evolve Digital Labs gets it. But there’s a way to build customized dashboards that display the information that is most critical to your brand’s current goals.
Conversion tracking, for example, is more likely to serve a substantial purpose if it is presented in a way that is easy to digest. Being able to understand in a glance who is downloading which whitepaper or how many customers are signing up for a particular email can allow you to easily gauge your site’s progress.
Our Google Analytics Certified team members will be able to build an analytics platform that helps your brand meet its specific goals.