SEO Guide for Beginners
Start here first.
One of our goals as an agency is to transfer our SEO knowledge to potential clients, peers, and just about anyone with a remote interest in this ever-changing industry known as SEO. This SEO resource starts with an overview of how search engines work and eventually dives into some SEO tactics.Feel free to print it out, pass it around, and let us know what you think.
- What is Search Engine Optimization?
- What is Meta Data?
- What is Link Building?
- What are some SEO Myths?
SEO Audit Checklist
Gauge your SEO health and opportunity
One of the services we offer is an SEO Audit. It is a thorough process that ultimately provides a baseline for us (and our clients) so we know which actions require immediate attention. It also alerts us to ranking opportunity through extensive Keyword Research. Explore our process on your own…if you dare.
- What Meta Data is my site missing?
- What are my competitors doing that I’m not?
- Which keywords should I be targeting?
- Where should I start?
Six Figure Paid Search Savings: Affiliate Management Guide
Read about the power of smart PPC
Utilizing the power of affiliates in the Paid Search realm is a common practice, but sometimes their bidding can actually hurt a brand’s success. Evolve Digital Labs recently experienced this with one client – but we managed to control the situation before our client lost more money. Find out more.
- What is Affiliate Marketing?
- What are red flags to look for?
- How did Evolve save a client six figures?
Evolve Digital Labs' On-site Analysis
Read Evolve's own report
As mentioned earlier, the SEO Audit paves the way for future SEO strategy. The On-site Analysis portion is critical in that it reveals all errors on a website. We think it’s best to fix what’s broken before we start tinkering with content ideas the website isn’t able to adequately host. We’re brutal in our reports, even our own. See for yourself.
- How did we grade for URL structure?
- What was the status of our Meta Data quality?
- What is the impact of each shortcoming?
Adding meta data in WordPress
We show you how easy it is to build out your pages
WordPress-based websites have an extraordinary advantage when it comes to filling out pages with robust meta data. This guide walks you through the importance of having this information on each page, as well as how easy it is to fill it in for existing and future content.
- What are title tags?
- What is the point of meta descriptions?
- How do I add this to each page?
Learn our jargon
We can’t stand using business speak with our clients, but sometimes it’s difficult to convey what we’re referencing without tossing out a few SEO terms. This glossary is a great reference for building familiarity with the jargon we use. Of course, this is not an all-inclusive list; we’ll keep adding to it. Let us know if we’re missing anything!
- What is link bait?
- What’s the difference between Paid and Organic Search?
- What’s a sitemap?
- (And many more!)
Why an SEO Audit?
Find out in this fun flow chart
There’s a reason you’re on this page. Whether you’re trying to get your site to another place or you’re a fellow SEO stopping by, we encourage you to check this out. Hey, just because we’re SEOs, it doesn’t mean we have to be so serious all the time.
- What’s the purpose of an SEO Audit?
- How can it help my SEO efforts?
- Did I hear something about baby foxes?
Top 100 Privately Owned Companies
We graded the websites of St. Louis's biggest brands
The St. Louis Business Journal releases an annual list of the top 150 largest privately held companies. We thought it would be interesting to see how these companies’ websites perform online.
- Domain authority
- Website traffic
- Keyword rankings