Going dark. It doesn’t sound like it is a big deal. It probably shouldn’t be a big deal at all, but I could count on one hand the number of days I have gone completely dark from my business since 2009. That doesn’t mean I haven’t taken more than a few days off from work since ’09, it just means I haven’t unplugged. On weekends I work; answering emails, logging into analytics, checking campaigns in SEOmoz etc. Not that a lot of heavy lifting is done, but there is always time spent working every weekend. Its baked into my morning routine on the weekends. Email on the phone, twitter, linkedin, blogs, all the apps are there on my phone, ready for consumption- and I am an addict.
Spending time with my family isn’t difficult. In fact, if there is one thing I feel like I do well on a regular basis, it’s spend time with the family. We sit down to dinner together and have playtime before or after. I am committed to this at any or all cost. My son and I have coffee time every Saturday and Sunday morning, when we spend about 45 minutes at a local coffee shop catching up on the New York Times and the recent gossip of Christy Park Montessori. I treasure these moments.
If there is one knock to my family hustle, it is undeniable addiction to being plugged into the happenings in the search world. I can’t help it, I catch myself checking my phone incessantly. So in this challenge for a solid Saturday I left the mobile at home, and the computer turned off. The things that you don’t miss when you are unplugged can be the most memorable. Who the hell cares what google does on a Saturday, but enjoying every moment with those who love you is priceless.
This should be a no brainer, but I am going dark one day a weekend in my 30’s. Don’t get me wrong I love my job, and I love my industry. They both fit me as a person. I am someone who struggled most of my life to fit in ample time for the right and left brain. I love art, creativity, free form, but I also love numbers, stats, math problems that seem impossible. Not very many positions in the professional world mash the two worlds so perfectly together, but SEO does. None of that matters if it I don’t let it provide me the time and attention for my family. Full attention. I do reserve the right to pick which day and it could vary….however, it will be done. This post is part of Derek’s 30-in-30 Project.