St. Louis is home to some huge brands.
But does their success translate online? We decided to analyze the websites of the top 100 largest privately held companies (ranked according to annual revenue) to understand how they compare to each other online. We were intrigued by the varying results; some websites seem to recognize the importance of building a strong presence online, while others have very limited (or none at all) credibility in the digital realm.
Why does it matter?
Even though these websites have a strong reputation on paper, there is no denying the continuing trend of using search engines to find answers online. We are in no way criticizing these brands’ business models; rather, this document is a data-driven report. We simply want to emphasize the growing importance of developing a successful online destination for current and potential customers. Google is more than a search service; for most of us, it is a portal to every conversion we make online.
What to take away?
First, we hope you appreciate how much data is available. It’s exciting to live in an age that yields instantaneous data for those of us that crave it. Second, we hope you find value in being able to compare the financial success of these companies to their digital success. Finally, make a note of the brands that are ranking for industry-related keywords we suggest for each company. Sure, it’s hard to compete with Wikipedia or LinkedIn, but there’s no reason multi-million dollar businesses shouldn’t be ranking well for broad terms.
SEO Audit PPC Consulting SEO Blueprint
How can this document help these companies?
It is our wish that you will get a better understanding of the factors that allow a website to thrive online. As Google continues to refine its algorithm, the sites that fail to provide valuable content (which in turn attracts links) may fail to achieve high rankings for keywords that drive traffic.