CTR stands for click through rate. This is a metric important to both organic and paid digital media efforts. CTR is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.

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Ways To Increase Click Through Rate

Increase Clickthrough Rate for AdWords: What You Need to Know

Tips to Increase Clickthrough rate in AdWords. Discover ways to boost your CTR and paid search ROI.