Outcome-Driven Innovation (ODI)

A strategy and innovation process developed by Anthony W. Ulwick. It is built around the theory that people buy products and services to get jobs done.

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JTBD bananas

JTBD – A Lesson About Milkshakes That Can Grow Your Business

JTBD – jobs to be done – can help reveal your online market in ways you never thought possible. It has lead to unimaginable growth for our clients.