Earlier this week, it was revealed that Google will eventually start encrypting all referral search terms from analytics. In other words, we (and everyone else) won’t be able to tell which keywords visitors searched in order to find a particular page. SEOs across the world released their rage through fiery blog posts and tweets. Team Evolve, on the other hand, wasn’t so bent up about it.
The truth is, Google has been gradually hiding referral terms for nearly two years now. And while it’s important to know what specific terms are drawing traffic, not knowing is not the end of the world. Paid Search will still provide insight regarding which terms yielded clicks – so maybe this is Google’s way of acquiring more business. Here’s what the team had to say:
Overall, the team is optimistic. We get that there’s way more to digital marketing than knowing which keywords are sending folks to your site. (For instance, generating content that contains value and provides solutions.)
Haven’t had time to read about this news? No sweat. Here’s a list of the team’s favorite articles about Google’s decision to encrypt all keywords.
- Google Now Provided 100% Of All Organic Search Queries
- Uhha|So It Looks Like Google Stopped Providing Organic Keyword Data
- Annie Cushing: Breaking Up with Your Organic Keyword Data
- Google to Encrypt All Keyword Searches
- Not Provided is Not the End of the World
- Google Cranks Up aNot Provideda Keywords, Says Ads Arenat The Reason
- When Keyword (not provided) is 100 Percent of Organic Referrals, What Should Marketers Do?