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Evolve is founded on these principles: we believe in educating our clients of how to best utilize their budget, which will result in a greater ROI. We are also committed to using strong content and carefully selected channels to raise questions and create user engagement.
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Wait, what? How does this fit into SEO? Simply put: Website optimization is the act of increasing your site’s efficiency. SEO gets customers to your site. Web optimization keeps them there (and brings them back).
Are you in the 1-80 Rule?
For every dollar spent on improving optimization, companies spend an average of $80 just to attract a single customer to their brands. This doesn’t really make sense, does it? Traffic to your site is only beneficial if it results in conversions (visitors-turned-customers). The 1-80 rate is neither efficient, nor conducive to business.
How Website Optimization Works
Evolve runs a report of your website to determine its areas of strengths and weaknesses. After we have gathered sufficient analytical data, we garner insights and strategize ways to improve the customer experience. This process will save you money (always a plus) and will increase the amount of your desired actions, such as customer purchases, form submissions, video views, PDF downloads, etc.
All marketing efforts, whether big or small, need to be tested for their worth. At each level of the sales funnel, there should an assessment to determine the worth of the website. We find it extremely beneficial to critically break down the sales process in reverse order. Alternative landing pages should be evaluated with split testing. This procedure will remove the guess-work out of site design because it allows customers to decide what works. See how Evolve helped one client refine its online presence.