Can YouTube Channels Really Improve Video SEO Rankings?
Yes. Using YouTube channels to improve video SEO rankings is a proven method thanks to the incredible popularity of the video-serving platform. It happens to be the largest video site in existence. Something even more impressive than that is the fact that YouTube comes in as the 4th largest website online-period. The art of website SEO is incredibly complex. That being said, the same is true for video SEO. Thanks to the ever-changing algorithms of search engines across the net, there is not necessarily a cut and dry answer for the exact do’s and don’ts of search engine optimization. The question is “what steps have been proven to increase rankings in the recent past?” Below are a few that have worked well for others, myself included:
While search engine algorithms that determine what websites should rank and where are continually changing, one thing remains constant: tags. Tags make up one of the most widely accepted ranking factors out there. Search engines use these tags to determine what the video in question is about and therefore what it is relevant to. Properly tagging the videos on your channel can only help your video to rank better. Of course, keyword stuffing is one thing that absolutely should not be done. Be sure to keep the keywords to a minimum when filling in the tags.
2. Link Building
If the concept of pointing links to your website has worked in the past, why not build links to your YouTube video channel? The more links pointing to your videos, the more relevant they will appear. One major mistake made amongst novices for SEO is the lack of using keywords for the anchor text. Pick two or three keywords you want to rank for and use those to embed the links that point to your video. For example, when pointing a link to a video that talks about satellite television programming, use the term “DISH Network” as the anchor text to embed your link. This tells the search engines that your videos are about DISH Network television programming and aids them in deciding how relevant your videos are to keyword searches for television programming.
3. Less is Just Less
When it comes to building your YouTube channel, it helps to have a lot of content on it. After all, your channel should be set up as an authority on the information it provides. The more information present, the more authoritative the channel appears. Search engines love relevant informational content from a big YouTube channel. YouTube and the content on it receive approximately 100 million visitors on a monthly basis. With the wealth of traffic possibilities available, there is no reason to not incorporate a YouTube channel into your video SEO strategy. Those who understand how to best optimize their channels will undoubtedly notice an increase in their video SEO rankings.
This entry was written by a guest author. The author’s views below are entirely his or her own and may not reflect the views of Evolve: The Science of Search