Jobs To Be Done Infographic – How Evolve Uses The JTBD Framework
Jobs to be Done is a theory and framework that we have come to embrace, and we owe this to working with our client Strategyn. As a framework that makes innovation less mysterious, it can be applied in many industries. We use it to understand our clients’ customers on a deep level. From this, we can look for unmet needs that those customers may have. Analyzing these segments of unmet needs leads to areas of opportunities. The combination of honing in on these opportunities and reducing the focus on needs that are already met creates a path for growth.