Voice Search & SEO
It is a modern marvel, for sure. And while we already know that voice search is a growing functionality, we need more details. Who exactly is utilizing voice search? The answer is simple: everyone. It’s no shock that the leading demographic is 18-43 year olds, as that is typically the demographic that adapts to newer technologies first. However, those 44+ are not far behind the younger generations. The reason that those who are 44+ actually prefer this growing search technology is likely because it does away with small screens and buttons—it is technology in its ideal state. And if voice search is appealing to all demographics on all fronts, it is likely here to stay.
As a digital marketing agency, we need to know how to optimize voice search for SEO and keyword research because it is not the same as traditional search.
Here’s what we know: the way we word queries through voice search is different than the way we tend to word them through traditional, typed search queries. Data from Bing shows that when we typing a search query, we tend to keep it short and sweet. For example, if you were trying to figure out the age of Ajit Pai, you would likely search “Ajit Pai age.” Alternatively, if you were using voice search for the query, you would likely search “How old is Ajit Pai?” When you’re speaking your queries instead of typing them, it is a lot easier to stick with the natural, conversational tone you typically use when speaking.