Boosting SEO often takes a fresh set of eyes to analyze your website. It can be difficult for those who have built or manage a site to see the SEO opportunity in front of them. This is often why we suggest your business get an SEO website audit.
WHAT DOES AN SEO AUDIT INCLUDE?
An SEO audit includes a site health check, extensive market & customer language research which informs the total market opportunity, and growth areas for your website and business.
The first way to start boosting Search Engine Optimization is to adjust the way your business approaches your website.
A website should be your top conversion tool – the biggest cheerleader for your business and the best way to turn prospects into customers or clients.
TAKE A STEP BACK AND LOOK AT YOUR SITE
Is your information easy to read?
More importantly, is it easy to understand?
Search engines like Google need to be able to crawl you site easily. We sometimes think of that as a technical algorithmic process, but the search engines are ‘smart’ enough to account for the way that actual people use your site. If your site’s information get confusing and the viewer leaves, it will be noted by the search engines.
Are your calls to action clear? Can customers complete their jobs steps like:
Book an appointment?
Request a consultation or more information?
Purchase a product seamlessly?
It’s critical to help customers accomplish their job steps on your site.
OPTIMIZE YOUR GOOGLE LISTING
Take time to update your Google Listing. The “Google My Business” profile is valuable.
Check out the Google’s own explanation to learn more about what’s featured on a “Google My Business” profile. If the information listed for phone numbers, locations, or maps is inaccurate, then make updates ASAP.
Also, make sure the language you use is not overly wordy or too industry-focused.
UNDERSTAND HOW KEYWORDS & YOUR SITE INTERACT
All web searches and SEO are based on keywords. Keywords are the phrases users type into the Google Search bar or speak into their phone: the language they use to search.
So the question to ask yourself for Search Engine Optimization is: “Does the language on my website align with queries a customer or prospective customer may ask?”
That can be a tough question to answer. Customer language is complex and has many intricacies, especially when compared to the language & content on your site. Nonetheless, using the language that your target audience uses – in a natural way – is just one simple tactic to help your efforts toward boosting SEO for your site.
There are some great tools for Search Engine Optimization, a few of our favorites include:
Avoid agencies or automated services that provide SEO in some sort of pre-packaged, one-size-fits-all approach. Instead, go with an agency or SEO service that aligns tactics and improvements with your overall business goals.
Evolve is that type of partner. In fact, we prioritize SEO around business goals. We are happy to assist with your SEO efforts.