Landing Page Optimization
Landing pages are an essential part of any successful Pay-Per-Click campaign. When Evolve started, the majority of the landing pages were not well optimized.
A landing page’s job is to deliver on and provide the answer to a singular need.
The majority of the pages in use attempted to fulfill multiple needs, which reduced conversion rates.
Creating landing pages that match Pay-Per-Click ad messaging increases success for paid campaigns, in that quality scores increase, while ad costs decrease.
Improved landing page functionality and keyword-focused content resulted in a 6% cost-per-click decrease while increasing the overall conversion rate by 57% to more than 5.5%.
Negative Keyword Management
Through the implementation of detailed keyword research and a robust database of negative keywords Evolve helped the client optimize campaign strategies across pay-per-click initiatives.
The Evolve paid search team added over 1.5 million negative keywords to the paid search campaigns.
The ongoing process for keyword and negative keyword database management helped Evolve Digital Labs, and our client re-establish control of brand positioning and messaging.