“Am I using the right keywords?” As you create your AdWords campaign, this is the single most important question that you need to ask yourself again and again. You can put in countless hours writing creative ad copy, but if you do not get those ads in front of the right audiences, your campaign does not stand a chance.
Unfortunately choosing AdWords keywords can be a very subjective process. Ultimately it comes down to a variety of factors, including industry, your business operations plus budget and growth goals.
To ensure your AdWords campaigns have the right keywords, we’re highlighting a few important keyword research tips to help get started.