Unlike traditional advertising mediums, which generally rely on impressions to validate the cost, paid search is able to monitor success based on a variety of key performance indicators (KPIs)
About Aaron Stevens
Aaron Stevens the Evolve Digital Labs Director of Organic Channels. His experience in conversion optimization and search marketing help us continue to lead clients to success online.
Read on to learn more about Aaron's background and interests.
Tell us about yourself.
I went to University of Missouri - Columbia and received a BA in computer science. Cut my teeth at Monster Commerce/Network Solutions learning the basics of e-commerce conversion optimization and SEO helping hundreds of small and medium-sized businesses with their online marketing efforts. In 2010 I decided to take a chance at a small digital agency, The Loud Few, eventually purchased by Moosylvania, a larger advertising/promotions agency located in St. Louis. There, I was lucky enough to get some great experience contributing to digital strategies and heading search marketing and analytics for some amazing brands like Enterprise CarShare, Balance Bar, Cutter, Sapporo, Cohiba, and Bacardi.
Next, I led the marketing team at CrowdSource, a workforce as a service startup in Illinois, where we rebuilt a brand, created some great sales collateral and launched some awesome websites like transcribe.com and content.crowdsource.com.
On a given weekend, you will probably be:
Most likely attempting some DIY project, brewing beer, or just spending time with family and friends.
What draws you to this industry?
I've always been very technology-oriented. I am nerd when it comes to having to know how things work, and I love solving problems. One of the most gratifying moments was on a Purina project where we had a campaign, "The Great Pet Debate," where we influenced the nation to "vote cats" or "vote dogs" during the 2012 presidential election. Our team was able to watch how our fairly minor updates to the voting experience doubled conversion rates and ultimately helped us achieve our goals.
Mac or PC?
Mac - PC until a few years ago.
If you could have a beverage with anyone in the world, who would it be?
Neil Degrasse Tyson or Richard Dawkins
Say we assign you Office DJ duty. What 3 artists would you be sure to play?
Well this week it might be The Bright Light Social Hour, Gary Clark Jr. and the Allman Brothers.
Is there anything else you want us to know about you?
Love to cook and BBQ, watch movies, obsess about cars and hoard tools.
Entries by Aaron Stevens
Growing your business through lead generation will require a strategic growth campaign that focuses on driving targeted traffic to your site. By isolating your primary customer and knowing their language, you can create content that is directed to be the solution to their problem.
Discover how Evolve Digital Labs’ growth campaign can benefit your organization by implementing the growth campaign strategy to achieve your business goals.
Your digital growth strategy will build the framework for your online success by answering the “why” and the “how” of your customers’ needs.
Our audit goes far beyond title tags and redirect errors – it will prepare you for online customer acquisition. We build a pathway to profitable growth.
Lead Generation is a must for any business to survive. All businesses benefit from more targeted leads from visitors ready to buy what you are selling.
As a healthcare marketer, you’re no stranger to the challenge of competing for position in Google’s results. We help rank for physician searches.
Our job as SEOs is to teach our clients how to be experts in online marketing. We know we have done our job when our clients no longer need us; we like that. (Even though we hate to see them go.) Hence the purpose of this post: to show non-experts how to fake it until they make it with keyword research. Keyword research is an important concept for SEO, arguably the most important. It ultimately serves as the basis for all online strategies that follow. But it is a pretty daunting task for some of us non-keyword research experts, including me. For some of us, navigating Excel or drawing takeaways from data are not easy tasks, much less getting into the mind of consumers in search.
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