Entries by Aaron Stevens

Keyword Research for your SEO Audit

Our job as SEOs is to teach our clients how to be experts in online marketing. We know we have done our job when our clients no longer need us; we like that. (Even though we hate to see them go.) Hence the purpose of this post: to show non-experts how to fake it until they make it with keyword research. Keyword research is an important concept for SEO, arguably the most important. It ultimately serves as the basis for all online strategies that follow. But it is a pretty daunting task for some of us non-keyword research experts, including me. For some of us, navigating Excel or drawing takeaways from data are not easy tasks, much less getting into the mind of consumers in search.