Setting up a goal in Google Analytics can teach your marketing team to effectively convert customers by identifying where the fallout is and why.
About Aaron Stevens
Aaron Stevens the Evolve Digital Labs Director of Organic Channels. His experience in conversion optimization and search marketing help us continue to lead clients to success online.
Read on to learn more about Aaron's background and interests.
Tell us about yourself.
I went to University of Missouri - Columbia and received a BA in computer science. Cut my teeth at Monster Commerce/Network Solutions learning the basics of e-commerce conversion optimization and SEO helping hundreds of small and medium-sized businesses with their online marketing efforts. In 2010 I decided to take a chance at a small digital agency, The Loud Few, eventually purchased by Moosylvania, a larger advertising/promotions agency located in St. Louis. There, I was lucky enough to get some great experience contributing to digital strategies and heading search marketing and analytics for some amazing brands like Enterprise CarShare, Balance Bar, Cutter, Sapporo, Cohiba, and Bacardi.
Next, I led the marketing team at CrowdSource, a workforce as a service startup in Illinois, where we rebuilt a brand, created some great sales collateral and launched some awesome websites like transcribe.com and content.crowdsource.com.
On a given weekend, you will probably be:
Most likely attempting some DIY project, brewing beer, or just spending time with family and friends.
What draws you to this industry?
I've always been very technology-oriented. I am nerd when it comes to having to know how things work, and I love solving problems. One of the most gratifying moments was on a Purina project where we had a campaign, "The Great Pet Debate," where we influenced the nation to "vote cats" or "vote dogs" during the 2012 presidential election. Our team was able to watch how our fairly minor updates to the voting experience doubled conversion rates and ultimately helped us achieve our goals.
Mac or PC?
Mac - PC until a few years ago.
If you could have a beverage with anyone in the world, who would it be?
Neil Degrasse Tyson or Richard Dawkins
Say we assign you Office DJ duty. What 3 artists would you be sure to play?
Well this week it might be The Bright Light Social Hour, Gary Clark Jr. and the Allman Brothers.
Is there anything else you want us to know about you?
Love to cook and BBQ, watch movies, obsess about cars and hoard tools.
Entries by Aaron Stevens
Writing content for the web isn’t like writing for your professor in college or your boss. Web content requires a different format and a different voice.
Grow your social footprint, access data to help improve your website, balance your marketing plan, and cover the basics for long-term traffic.
Buying Skype gives Microsoft a connection to 8.8 million paid accounts along with about 660 million other users worldwide.
Google reminds us they have social search by sharing it with the world and snubs facebook.
Local business owners want to rank well for local SEO and local searches, but they have a hard time estimating what it is worth to their business.
Using YouTube SEO tactics to improve video SEO rankings is a proven method thanks to the incredible popularity of the video-serving platform.
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